The 16 Best WordPress Analytics Plugins in 2019

What’s the one thing more overwhelming than the volume of your analytics data? I’m willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site’s data, metrics, and insights without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I’ve chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. WordPress plugins aim to simplify the interface so that users get to the data they need without feeling overwhelmed. If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress. With new plugins hitting the market monthly, and specialist plugins offering specific insights, it can be difficult to figure out which one is right for you. To help you sort through, we’ve compiled a list of the best analytics for WordPress plugins in 2019. We’ll explore basic differences, as well[…]

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7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉 But which reports do you look at on a regular basis? I bet you look at two main reports… The “Audience Overview” report and the “Acquisition Overview” report. Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data? Nothing, right? Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data. If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis. Here[…]

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The Ultimate Guide to Google Analytics in 2019

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?! Lots and lots of reading and trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable. And I want you to be, too. So here’s the cheat sheet to everything I’ve learned over the years. This guide might be long, but it’ll take you from zero to hero in 6,000 words. And if you still have questions, let me know! I’m @ajavuu on Twitter. Time for a lightning round of questions. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. It integrates with all of Google’s marketing products (including[…]

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