Beyond the Blog Post: 5 Content Formats an Audience Craves

Getting an audience to read meaningful content every day gets challenging at times. Making sure content is fresh and current helps many online businesses stay ahead. It turns out that an audience tends to prefer text that is incorporated into multimedia, so it’s vital to figure out which formats are most effective. While it’s a good idea to write blog posts to attract an audience, not everyone wants to only see blog posts. So it’s up to a company to find content that’s enticing for every type of audience. Here are 7 content formats an audience craves. For more ideas, join us during our free webinar training.  1. Infographics  In case you thought infographics were a thing of the past, you would be wrong. Contently stresses how important it is to incorporate infographics on your site. They’re eye-catching and if you create colorful and informative infographics an audience is more likely to gravitate toward your site.  Good infographics are like Sesame Street segments for grown-ups. They’re colorful, insightful visualizations that can break down data into[…]

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YouTube Video Marketing: 7 Strategies on How to Build an Audience

To truly grow an audience on YouTube there are a lot of platform-specific quirks to remember. Joining a large community is exciting, and there are many ways to build a YouTube channel. To start racking up subscribers, it takes some strategizing and coming up with techniques that work. If things don’t align right away don’t get frustrated. We can help brands get through frustrating times by revealing some methods that work in our free webinar training. We also discuss different avenues to use to grow a business online. For now, enjoy these 7 strategies that’ll help build and maintain a steady YouTube audience. Get your audience to watch your channel regularly Contently recommends working on a regular posting schedule so that your audience doesn’t fall off a cliff. You can post videos that continue a story or technique that people want to learn. Or, you can reveal various projects over a series of weeks. Be creative and keep your audience coming back for more. Your editorial calendar on YouTube should look a lot like the[…]

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5 Audience Targeting Strategies From Digital Marketing Experts

No matter the industry, every business faces challenges from time to time. One of those challenges is competition and figuring out the right strategies to implement. Online businesses experience competition that comes from a variety of angles which can make it difficult for online companies to use the right messaging to reach their audience. As new business owners who are trying to navigate the web and use it to their advantage it’s essential to apply a variety of audience targeting strategies. Audience targeting allows businesses to learn more about an audience and ultimately make more money. We help online companies develop strategies that work well for them as well as offer helpful tips during our free webinar training. Below are 5 audience targeting strategies you can apply to your online business to increase your earning potential. Define your audience and speak their language Do you have a good idea of what type of audience you are targeting? According to Search Engine Land using a customer-centric view and gathering data about your audience will help you[…]

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The Simplest Business Model Online: Sharing Content With an Audience

Since we’re hosting a free training session this week about what I think is the #1 simplest business model around I thought we should talk about this topic. You’ve probably heard the term “content marketing” before, but the name doesn’t give a good impression of what content marketing really is or why it is so effective. At its core, the content marketing business model is all about building an audience by sharing content. Naturally, there’s a bit more to it than that, but it really is the simplest business model online, so let’s take a look at how it really works. Before you read below, you should register for the session since its a time limited thing. Click here to register & then come right back. Sometimes the media likes to declare that content marketing is dead. Of course, it’s not.  Content marketers have built their business out of creating content and sharing it. In fact, content marketing has been around – and really effective – since before the Internet even existed. Before we dive into[…]

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How to Profit by Selling to a Gen Z Audience

With all the focus on the millennial generation, it’s easy to ignore the vast potential of another up-and-coming group of consumers. In fact, the generation referred to as “millennials” consists of people born between the late 1970s and the early 2000s, give or take a few years. That means they are not really particularly young anymore. Someone who was born in 1986 is over 30 by now. This much-discussed generation of people have moved on from being young, rebellious teens and college students, to being 20- and 30-somethings out there in the working world. Today, a new generation is coming of age: “Generation Z.” And they’re not identical with their millennial predecessors. They’re coming of age in a very different time than today’s 30-somethings did. They have different ideas, values, and attitudes. They also don’t use the same social media as other generations. For marketers, Facebook Ads have long been a linchpin of digital marketing strategy. They’re super effective, incredibly reliable, and laser targeted to exactly the right group of people. But here’s the thing[…]

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