All the Cool Augmented Reality (AR) Things Your iPhone Can Do Right This Minute

Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters, but other than that, you’re likely not using augmented reality in your daily life. …

7 Innovative & Inspiring Examples of Augmented Reality in Marketing

For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. …


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