7 Proven Ways to Grow Brand Awareness — Fast

Having a well-developed brand is imperative for a new online business to thrive (and we discuss this more during our free webinar training). If an audience doesn’t know what a brand is all about it’ll be more challenging to build a customer base and make money. Here are 7 ways to build brand awareness and help an audience identify and stay loyal to a brand. Create a unique personality While developing your business Survey Monkey recommends building a unique personality. Create a singular brand identity, and you’ll identify with your audience better. As the marketing platform HubSpot states, “Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.” Creating and maintaining a unique brand identity is one of the most effective ways in increasing your brand’s awareness. For example, brands like Dollar Shave Club and Old Spice are known for being witty and just a little out there. Or just share experiences to gain readership. Going back to Dollar Shave Club, this is a brand[…]

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Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’. But, first and foremost, what do most businesses get wrong about marketing on Instagram? They forget how they use Instagram in their own lives! For instance, consider this scenario — you’re scrolling through your Instagram feed. You see your friend’s puppy (♡), your friend’s engagement photos (♡), a video of Ellen Degeneres dancing (♡) … and then you see an ad for garden hoses. I’m willing to bet you keep scrolling. But what if, instead of a generic ad for garden hoses, you saw a beautiful shot of a gardener nurturing her garden by watering it? You’d be more willing to like it, wouldn’t you? Social media is an innately emotional and human space. You follow friends, you like friends’ posts, you follow causes you care about, and you share content with which[…]

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This Little-Known Website Is Awesome for Traffic, Brand Awareness & More. Here’s How To Use It!

Whether the goal is traditional brand-building for a business, or cultivating a personal brand, most marketers have caught on to the fact that answering customers’ questions is a great way to get positive exposure. One great way to do that has been flying under the radar: Quora. Quora’s not one of those sites that’s a household name, like Reddit or Twitter. But it’s a very active platform! Quora is like an infinitely better, much higher-quality version of something like Yahoo! Answers. The site contains lots of high-quality responses from genuine experts in their field. Part of this is because Quora requires users to sign up with their real name and identity — no disposable throwaways or pseudo-anonymity. For a lot of people, that’s kind of a turnoff. But for others, it’s a great opportunity to build trust and authority. In a recent post, Neil Patel explains how to use Quora as a potent branding tool, by answering questions in your area of expertise. Pimp your profile Your first order of business is to take some[…]

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