A Beginner’s Guide to Website Optimization

While focusing on growing a new business, it’s easy to only work on advertising and content marketing that turning that traffic into customers falls at the wayside. It’s impossible to cover everything there is to know about website optimization in a single blog post, but below is a brief overview of a few things new website owners should focus on and why they’re essential. For more about website optimization, be sure to join us during our free webinar training where we discuss many tricks of the trade for turning visitors into customers! A critical aspect of website optimization is SEO. Moz does an excellent job of providing a brief overview and explaining why it’s vital to a website’s growth. What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about[…]

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How to Learn Social Media Marketing: 40 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it. For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It’s time to change that trend. For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results. In fact, Facebook‘s algorithm now penalizes link-based content, and Instagram has made it all-but-impossible to share a link. Half-heartedly sharing your content on social media is not social media marketing. It’s spamming.[…]

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