Optimizing a Site’s CTA: Better Alternatives to ‘Click Here’

Companies use Call-to-action (CTA) buttons on their website and landing pages. CTAs are used to guide visitors and customers to click so that they’ll take a specific action you want them to take. CTA buttons come in a variety of sizes and styles depending on the website design and a company’s goal conversion. While setting up a new business, as we discuss in our free webinar training, it’s essential to develop a responsive website with compelling CTAs. A few examples of call-to-action buttons are below. We also include some additional ideas on how to get potential customers to click. And no, it’s not by saying ‘Click Here.’ Download buttons Free trial buttons to sign up Add to cart now buttons Crazy Egg discusses a CTA button’s goal, which is to get your web visitor to click on a particular link and in the process hopefully convert. Find out what the psychology is behind CTA phrases and which ones might work best with your audience What is the Psychology Behind CTA Phrases? psychology-behind-call-to-action-phrases From the day[…]

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Optimizing a Site’s CTA: Better Alternatives to ‘Click Here’

Companies use Call-to-action (CTA) buttons on their website and landing pages. CTAs are used to guide visitors and customers to click so that they’ll take a specific action you want them to take. CTA buttons come in a variety of sizes and styles depending on the website design and a company’s goal conversion. While setting up a new business, as we discuss in our free webinar training, it’s essential to develop a responsive website with compelling CTAs. A few examples of call-to-action buttons are below. We also include some additional ideas on how to get potential customers to click. And no, it’s not by saying ‘Click Here.’ Download buttons Free trial buttons to sign up Add to cart now buttons Crazy Egg discusses a CTA button’s goal, which is to get your web visitor to click on a particular link and in the process hopefully convert. Find out what the psychology is behind CTA phrases and which ones might work best with your audience What is the Psychology Behind CTA Phrases? psychology-behind-call-to-action-phrases From the day[…]

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19 Tools to Make You a Better Social Media Marketer

So, you’re ready to build your social media empire? You’ve come to the right place. From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers. He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just stares wide-eyed, unsure of what to do with all the new information. This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools. Here are the 19 social media marketing tools you shouldn’t live without. Linked Helper Paid: $ Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options[…]

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Data Analysis: Options for Better Decision Making

Data analytics is a term that gets thrown around with increasing frequency in the business world, and considering the potential value derived from it, there’s good reason for the hype. According to one study, organizations that strongly agreed with the use of data analytics were twice as likely to be top performers within their field. Getting acquainted with data analytics grants you the power to predict customer needs and behaviors, optimize productivity, and effectively improve decision making when it matters most. This brand of analysis is a product of technological innovation and provides answers to problems that have plagued business runners for decades. However, while this technology opens doors for those that are willing to adopt it, it also means missing out for the companies that don’t.   Successful Implementation of Data Analytics With a market value consistently over the 500 billion dollar mark, it takes no explaining that Facebook is one of the most powerful companies in business today, and that’s in part due to its prolific use of data analytics. Facebook effectively maps[…]

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Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’. But, first and foremost, what do most businesses get wrong about marketing on Instagram? They forget how they use Instagram in their own lives! For instance, consider this scenario — you’re scrolling through your Instagram feed. You see your friend’s puppy (♡), your friend’s engagement photos (♡), a video of Ellen Degeneres dancing (♡) … and then you see an ad for garden hoses. I’m willing to bet you keep scrolling. But what if, instead of a generic ad for garden hoses, you saw a beautiful shot of a gardener nurturing her garden by watering it? You’d be more willing to like it, wouldn’t you? Social media is an innately emotional and human space. You follow friends, you like friends’ posts, you follow causes you care about, and you share content with which[…]

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