How to Get Off an Email Blacklist (By Avoiding It In The First Place)

In the MLB, or Major League Baseball, players who have used performance enhancing drugs have also tainted their careers. Even if they slugged the most home runs in the history of the game, like Barry Bonds did, or won the most Cy Young Awards ever, like Roger Clemens did, their accusations of steroid abuse will most likely block their path to the Baseball Hall of Fame. For years, many baseball players abused steroids, and it sparked an aggressive campaign to eliminate performance enhancing drugs from the game. In 2006, the MLB set up a drug policy that suspends first time drug violators for half a season, second time drug violators for an entire season, and third time drug violators for their entire lives — three strikes and you’re literally out. In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. Any organization who is a known spammer has tainted their brand. And, similar to a suspension, mailbox providers will filter their messages to the[…]

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