How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month. This is about three million new organic views we didn’t have at the beginning of 2018. Where that traffic is coming from is equally exciting. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. But that strategy had another, somewhat unintended consequence for us. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on[…]

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Beyond the Blog Post: 5 Content Formats an Audience Craves

Getting an audience to read meaningful content every day gets challenging at times. Making sure content is fresh and current helps many online businesses stay ahead. It turns out that an audience tends to prefer text that is incorporated into multimedia, so it’s vital to figure out which formats are most effective. While it’s a good idea to write blog posts to attract an audience, not everyone wants to only see blog posts. So it’s up to a company to find content that’s enticing for every type of audience. Here are 7 content formats an audience craves. For more ideas, join us during our free webinar training.  1. Infographics  In case you thought infographics were a thing of the past, you would be wrong. Contently stresses how important it is to incorporate infographics on your site. They’re eye-catching and if you create colorful and informative infographics an audience is more likely to gravitate toward your site.  Good infographics are like Sesame Street segments for grown-ups. They’re colorful, insightful visualizations that can break down data into[…]

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7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉 But which reports do you look at on a regular basis? I bet you look at two main reports… The “Audience Overview” report and the “Acquisition Overview” report. Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data? Nothing, right? Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data. If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis. Here[…]

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13 Types of Blog Headlines That'll Get You More Traffic [+ Examples]

Fewer people read your blog posts than you think. More people read your headline than you think, too. You might not realize it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500%, based solely on the headline. Not only does the headline affect click-through rates, but it sets the tone and establishes the key subject of the article. points out , a title can have a huge impact on what the audience takes away from an article.  Discussing her article, “A Gene That Makes You Need Less Sleep,” Konnikova said, “If I had instead called it “Why We Need Eight Hours of Sleep,” people would remember it differently.” What makes a great headline?  That depends on who you’re writing to, and where they’re[…]

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9 Ways to Drive Massive Traffic to a Blog Overnight

Ever since blogging blew up on the internet, driving traffic has been a primary goal for many.  For new businesses, the more blog traffic, the better. Why is this the case? Because traffic equals making a profit and to help a company succeed, driving traffic is vital. Sometimes it takes time to get a substantial amount of traffic that will help a business thrive financially and in other ways, but these 9 techniques can help. While researching how to drive traffic a lot faster than most, keep these tips in mind to make growing traffic more feasible. And don’t forget to join us during our free webinar training where we offer tips every week on how to build and maintain a profitable website! Be strategic Wordstream says to drive traffic; you must have a strategy in place. Setting up a plan will help you create content that your audience will love reading. Keep your content fresh and focus on material that your readers respond to the most to increase website visits. If you want to[…]

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6 Unforgivable Mistakes Businesses Make With Blog Content

Whether a blog is new or old, sometimes it’s hard to get incredible results. As a new blog it can be especially challenging to grow an audience and make money, but taking the time to learn new skills (and we discuss many on our free webinar training) can pay off big time. We took the time to compile some of the biggest mistakes bloggers make to prevent others from making the same errors. Read over these mistakes carefully to improve blogging tactics and get the results a business craves. You’re not writing with your audience in mind It may sound like a no brainer to write with your audience in mind, but many writers make a mistake by assuming they know their readers/customers when they don’t. Take the time to understand your audience by observing which posts get the most traffic or if you’re selling products, which products are selling the most. Write about topics they would like to see as Hubspot recommends and you’ll help your brand grow tenfold. Mistake 1: You think of[…]

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