How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert? The answer is with a blog marketing strategy. Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating[…]

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101 Blog Post Ideas Straight from the HubSpot Brain Trust

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it. An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun. To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled. Multimedia 1. Create a roundup of all the best GIFs on the internet marketers can relate to 2. Make a parody song that describes your office culture 3. Recap your latest company event with photos and/or videos 4. Post a product demo; 5. Write a post explaining a social media channel 6. Make a video that highlights your industry and write a post about[…]

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How to Choose a Blog Name That'll Grow With Your Brand

Clothes, food, habits — outgrowing things is a natural part of life. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore. While rebranding a business can be a smart and necessary step to growing a long-lasting business, renaming your blog or business doesn’t have to be. To combat outgrowing a blog name too quickly, let’s go over some strategies to use when naming a blog. How to Choose a Blog Name 1. Identify your niche What are you doing? What will your blog be about? Will it be an extension of your business or its own project?[…]

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Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog. No, this wasn’t some Marie Kondo-ing team-bonding exercise gone horribly, horribly wrong (although those posts were definitely not sparking joy). It was a project that our head of technical SEO, Victor Pan, and I had wanted to run for a long time — because counterintuitively, getting rid of content on your site can actually be fantastic for SEO. In the SEO world, this practice is called “content pruning”. But, while a good idea in theory, content pruning doesn’t mean you should go crazy and hack away at your content like it’s a tree and you’ve got a chainsaw. Content pruning is far more methodical than that — like trimming a bonsai. I’ll get to the results we saw at the end of this post. But first, let’s explore what content pruning is, and then dive into a step-by-step content audit[…]

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How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month. This is about three million new organic views we didn’t have at the beginning of 2018. Where that traffic is coming from is equally exciting. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. But that strategy had another, somewhat unintended consequence for us. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on[…]

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Beyond the Blog Post: 5 Content Formats an Audience Craves

Getting an audience to read meaningful content every day gets challenging at times. Making sure content is fresh and current helps many online businesses stay ahead. It turns out that an audience tends to prefer text that is incorporated into multimedia, so it’s vital to figure out which formats are most effective. While it’s a good idea to write blog posts to attract an audience, not everyone wants to only see blog posts. So it’s up to a company to find content that’s enticing for every type of audience. Here are 7 content formats an audience craves. For more ideas, join us during our free webinar training.  1. Infographics  In case you thought infographics were a thing of the past, you would be wrong. Contently stresses how important it is to incorporate infographics on your site. They’re eye-catching and if you create colorful and informative infographics an audience is more likely to gravitate toward your site.  Good infographics are like Sesame Street segments for grown-ups. They’re colorful, insightful visualizations that can break down data into[…]

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