How to Choose a Blog Name That'll Grow With Your Brand

Clothes, food, habits — outgrowing things is a natural part of life. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore. While rebranding a business can be a smart and necessary step to growing a long-lasting business, renaming your blog or business doesn’t have to be. To combat outgrowing a blog name too quickly, let’s go over some strategies to use when naming a blog. How to Choose a Blog Name 1. Identify your niche What are you doing? What will your blog be about? Will it be an extension of your business or its own project?[…]

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5 Colossal Instagram Mistakes That Are Keeping a Brand From Growing

Instagram is constantly growing. It has more than 25 million business profiles, and researchers say that more than 200 million people are visiting at least a few business profiles daily. Since there’s so much traffic, this social media site isn’t the easiest for businesses to master. Getting the attention of an audience gets tricky when everyone gets so easily distracted, but by learning about which mistakes to avoid — and we cover more mistakes to avoid during our free webinar training — brands can help their business grow by effectively using a powerful social media platform. 1. Not optimizing your bio If your biography isn’t adequately optimized Aaron Ward says you’re making a big mistake. Writing a bio is fun, but it should be about gaining a new customer and growing your audience. Figure out the best way to pull potential customers in by writing an excellent bio.   While it may seem obvious to write a great bio… Thousands of Instagram users don’t optimize their bio towards their conversion goal. What does optimizing your[…]

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The 6 Characteristics That Reveal Whether a Brand Will Succeed

When someone launches a company, they have a brand, whether it’s important to them or not. Essentially a brand is what people think about a company — how they feel when they see or hear about the company. The logo and message on a website or blog support a brand. These experiences help define people’s opinion about the product, services, companies, etc. To build a great brand, it takes careful strategizing and consistently implementing these strategies. You can learn other ways to build a successful brand by joining us during our free webinar training. We want to give you a head start on your brand — check out the tips below that offer suggestion on what characteristics to implement. 1. It has a strong point of view The Muse recommends making sure your brand has a strong point of view. This means you shouldn’t be afraid to share your beliefs and engage with an audience. Now don’t get me wrong, building your personal brand doesn’t mean being the loudest and most opinionated person in the[…]

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7 Proven Ways to Grow Brand Awareness — Fast

Having a well-developed brand is imperative for a new online business to thrive (and we discuss this more during our free webinar training). If an audience doesn’t know what a brand is all about it’ll be more challenging to build a customer base and make money. Here are 7 ways to build brand awareness and help an audience identify and stay loyal to a brand. Create a unique personality While developing your business Survey Monkey recommends building a unique personality. Create a singular brand identity, and you’ll identify with your audience better. As the marketing platform HubSpot states, “Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.” Creating and maintaining a unique brand identity is one of the most effective ways in increasing your brand’s awareness. For example, brands like Dollar Shave Club and Old Spice are known for being witty and just a little out there. Or just share experiences to gain readership. Going back to Dollar Shave Club, this is a brand[…]

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