7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations. It wasn’t until recently, when I was watching an NBC show called This Is Us, that I found a character that I could relate to. The current season follows a blind character over the course of his life — from birth to adulthood. Although he faces challenges as a blind man, he grows up to be an independent musician living in a city. While I enjoy having a TV character that I can relate to, what I admire most about the show is that it[…]

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How 10 Brands Use Reddit for Marketing

Did you know that the most downvoted comment on Reddit was from a brand? And surprisingly, that comment came from the major video game company EA. Why is this so shocking? If you’ve ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it. This moved the comment lower and lower in the thread until it was buried under other posts from users. Here’s why that happened. Ahead of EA’s Starwars: Battlefront II launch, fans who got to test out the pre-release version of the game were annoyed that they needed to complete a certain number of playing hours or buy extra features in order to play their favorite characters. Many of them took to the game’s subreddit to discuss how bogus they thought this was. EA caught wind of this and posted a long[…]

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9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]

Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. Read on to get the creative juices flowing. YouTube Video Ideas About Us Culture Ask Me Anything Comedy Shows Explainers Tutorials Customer Case Studies Product Promos 1. About Us Your “About Us” video’s main job is to introduce your brand to future customers and make a good first impression with them. Before you put pen to paper, though, you must remember that people don’t just want to know what your company does and how you do it. They also want to know why you do it. Put simply, your brand’s purpose[…]

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