How to Build a Landing Page: 15 Things to Double-Check

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. It’s just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get lost in the building process, you can lose out on valuable conversions. One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on. Want a checklist to help you build your landing pages? Keep reading. We’ll outline the essential elements you need to have on your landing page before you hit publish. Keep in mind that this checklist is a jumping-off point — there[…]

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YouTube Video Marketing: 7 Strategies on How to Build an Audience

To truly grow an audience on YouTube there are a lot of platform-specific quirks to remember. Joining a large community is exciting, and there are many ways to build a YouTube channel. To start racking up subscribers, it takes some strategizing and coming up with techniques that work. If things don’t align right away don’t get frustrated. We can help brands get through frustrating times by revealing some methods that work in our free webinar training. We also discuss different avenues to use to grow a business online. For now, enjoy these 7 strategies that’ll help build and maintain a steady YouTube audience. Get your audience to watch your channel regularly Contently recommends working on a regular posting schedule so that your audience doesn’t fall off a cliff. You can post videos that continue a story or technique that people want to learn. Or, you can reveal various projects over a series of weeks. Be creative and keep your audience coming back for more. Your editorial calendar on YouTube should look a lot like the[…]

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Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’. But, first and foremost, what do most businesses get wrong about marketing on Instagram? They forget how they use Instagram in their own lives! For instance, consider this scenario — you’re scrolling through your Instagram feed. You see your friend’s puppy (♡), your friend’s engagement photos (♡), a video of Ellen Degeneres dancing (♡) … and then you see an ad for garden hoses. I’m willing to bet you keep scrolling. But what if, instead of a generic ad for garden hoses, you saw a beautiful shot of a gardener nurturing her garden by watering it? You’d be more willing to like it, wouldn’t you? Social media is an innately emotional and human space. You follow friends, you like friends’ posts, you follow causes you care about, and you share content with which[…]

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5 Basics to Build an Online Business With Huge Profit Potential

Having an online business is the goal for many folks because of the freedom, but also for all the little things, too. The power to eliminate a long daily commute is a big benefit, for example! Who wouldn’t want to make a living on the internet and create a flexible schedule?! Many assume that forming a company and building an online business is expensive and difficult, but that’s not always the case. Many people have build successful, profitable online businesses; they just learned to deal with some of the surprises ahead of time. We’re hosting a free training session this week about the the #1 simplest business model around, so this is the perfect time to talk about a few of those surprises, and more importantly, how to handle them with ease! Before you read below, make sure you register for the session, since it’s a time-limited event. Click here to register & then come right back. Determine Where to Form Your Company Medium recommends deciding where to form your company and filling out the[…]

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How to Build Backlinks in Less Than 1 Hour

I have a question for you… How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving. On the other hand, if you want to build links, where would you start? That’s a bit tricky because link tools cost money… and a lot of money if you are just starting out. But that’s going to change in 30 days with your help! Link building made simple As you may know, I released a new version of Ubersuggest a few weeks ago. And with your help, I want to roll out a free link tool. Here’s what I am thinking and, before I roll it out, I want to get your feedback. So, with the new Ubersuggest,[…]

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