How Inbound Marketing Leads Can Result in 72% More Leads for Businesses

With a digital world that is continually growing, it becomes harder and harder to hold their attention. If the content is not relevant to an audience’s needs, they won’t stick around. And if they won’t stick around, that means a site will have a harder being successful. To better attract customers — which is a topic we talk about quite frequently during our free webinar training — it’s essential to hold their attention. It’s possible to do this with captivating content. Let’s find out more about inbound marketing and how to make it useful for your business.  UP provides a clear definition of inbound marketing and how, if done correctly, it can improve your online traffic. Improve your traffic, and you’ll be more likely to attract and keep new customers. What is inbound marketing? First you need to understand that inbound marketing is an approach designed to engage with a buyer persona and to pull that specific audience towards your brand through the creation of quality content that adds value to them. It’s about empowering them[…]

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5 Secret Facts About Successful Online Businesses That Nobody Gets

There are a lot of misconceptions about how it is to run a business online. As we often mention in our free webinar training, it’s hard for businesses to know future results when they try to succeed, even though it’s definitely possible. There’s especially a lot of misconceptions concerning how challenging it is to run a successful online business. Even business owners who have a lot of experience don’t often realize how much energy and skills it takes to excel and make a business work. This post will take a look at 5 “secret” facts that set businesses that succeed apart from the ones that don’t.  1. They stay true to themselves When you look at successful business owners you probably wonder if the business changes them. While it may seem like successful business owners go to the dark side, The Business Small Business actually makes it clear that most business owners stay true to themselves. In fact, that’s what helps them succeed.  Your business is an extension of you, no matter how big or[…]

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5 Secret Facts About Successful Online Businesses That Nobody Gets

There are a lot of misconceptions about how it is to run a business online. As we often mention in our free webinar training, it’s hard for businesses to know future results when they try to succeed, even though it’s definitely possible. There’s especially a lot of misconceptions concerning how challenging it is to run a successful online business. Even business owners who have a lot of experience don’t often realize how much energy and skills it takes to excel and make a business work. This post will take a look at 5 “secret” facts that set businesses that succeed apart from the ones that don’t.  1. They stay true to themselves When you look at successful business owners you probably wonder if the business changes them. While it may seem like successful business owners go to the dark side, The Business Small Business actually makes it clear that most business owners stay true to themselves. In fact, that’s what helps them succeed.  Your business is an extension of you, no matter how big or[…]

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Various Ways Businesses Can Leverage Video Marketing

When brands are looking for more money and the market share of an already existing business or a startup, a financial decision to delve into video marketing is critical. Video marketing is crucial for conversion and revenue in any business, so it must be well budgeted. Studies say an image is worth a thousand words, what can we say about a video then? Customers retain only 10% of the text they read, 65% of the images they see, and 93% of the video they’ve just watched. Is that not enough reason for businesses to delve into video marketing? Of course. YouTube is the most searched site on the internet behind Google and there’s a reason for that. People want to be inspired not just by what they see anymore but by what they can feel before they buy your product. Whenever Apple launches a new iPhone, they make a video of it improving people’s lives—just like most production companies do—and their sales skyrocket. Any business can follow the same trend. They just need to define[…]

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6 Essential Video Marketing Ideas for Small Businesses

We’re gonna give it to you straight: video marketing is a big deal. It’s engaging, it works on a variety of digital platforms, and it’s not as expensive as you might think. Plus, video marketing helps you take advantage of YouTube traffic. Did you know YouTube is the second-most-popular search engine in the world? We won’t wax on about the importance of video marketing because that’s probably what brought you here. The trick is finding creative, interesting video marketing ideas while driving sales. For great marketing videos, you need to start with an idea and a plan. Now’s the time to start, considering 80% of web traffic next year is expected to be videos. Try these ideas on for size. 1. Keyword Research If you’re struggling to generate topics for videos, keyword research can be your savior. Look into investigating the most-searched keywords and phrases in your industry. As you research, consider prioritizing keywords that aren’t as competitive so you’ll have a greater chance of ranking on the first page of results and use those[…]

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Businesses Use This to Drastically Improve Their Email Marketing Campaigns

 Wouldn’t it be nice to increase email open rates, decrease unsubscribe rates, and boost click rates? Business owners use email list segmentation to improve their email marketing campaigns effectively. Even as a new online business owner it’s possible to do the same. In this article, we include some tips on how to best segment email lists and get a huge leg up on competitors! And speaking of email lists and setting up a business online, check out our free webinar training to learn even more ways to improve your email marketing. Before we dive into why email segmentation can pave the way to a profitable online business let’s take a look at what some of the best practices are from Optin Monster. Everyone’s business is different, so the ways that you choose to segment your email list will differ from how someone else segments their list. However, there are a few basics that you will need in order to segment your list properly and effectively: Email Segmentation Software – First, you’ll need an email service[…]

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