The 13 Types of Landing Pages & How to Pick One for a Campaign

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. 1. Squeeze Page 79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. A squeeze[…]

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How Paramount Pictures Used 360° Video for an Ad Campaign

To promote the release of Mission: Impossible – Fallout starring Tom Cruise, Paramount Pictures chose to leverage the power of an emerging content medium: 360° video. Cruise is known to do all of his own stunts, Paramount decided to use a particularly thrilling helicopter chase scene in their 360° campaign. As possibly the most difficult scene in terms of the film’s production, Tom Cruise not only flies a helicopter, but also dangles from one by his arms and legs. The 360° video advertisement takes audiences behind the scenes with Cruise as he performs these larger-than-life stunts. Viewers sit right next to him while he pilots a helicopter through narrow passages and provides commentary on the experience alongside the film’s director, Christopher McQuarrie. Cruise is adamant about avoiding green screens, and thus, this scene and 360° trailer were shot entirely in the sky. The 360° format proves effective in providing viewers a highly dynamic and engaging experience. Of course, there’s aesthetic and entertainment appeal in such a piece of content, but perhaps more importantly, viewers immerse[…]

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The Dos and Don’ts to a Successful Video Marketing Campaign

If we combine written content and images, what do you think the chances of it being shared online over video are? Zero. That’s right, not only is video more likely to be shared over text and images, the chances of it happening are 1200%. We’re going to take you through what to do if you want a successful video marketing campaign, and what not to do. DO: Engage and Entertain The average human processes visuals 60,000 times faster than text, so why not engage your audience with video? There are a few ways to do this, but storytelling is high on the list. We’re hardwired to engage in storytelling. Delivering a story that reflects your brand rather than selling your product encourages your audience to relate to you. Allow viewers to get smitten with your strong narrative. Be authentic and transparent in your message. That way, your audience will learn from you and trust you. ‘How to’ videos are king–back in 2015 ‘how to’ searches had grown by 70 percent on YouTube. DO: Offer Subtitles[…]

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