The Ultimate Guide to Social Media Marketing Campaigns

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021. With so many people checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media? Social Media Marketing is Effective Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique[…]

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How to Generate Quality Leads From Your PPC Campaigns

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. What’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI. In this post, we provide 10 proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in. PPC Lead Generation 1. Set up proper URL tracking. To accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on. One of[…]

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5 Tips to Improve the Performance of Your PPC Campaigns

Let’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how’s the traffic looking? Is it a steep climb, or are you unimpressed with the result? Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall. What’s the secret? As with most things: proper training. And if you don’t have any, don’t worry — there’s still hope. We here at KlientBoost have partnered with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing. Below, you’ll learn how to run a PPC campaign on a few of the most common platforms, followed by five tips for how to maximize your campaign’s performance. 1. Choose a platform for your PPC campaign. Your first step in running a new PPC campaign is to decide on which platform to run it. Google Ads are perhaps the[…]

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Businesses Use This to Drastically Improve Their Email Marketing Campaigns

 Wouldn’t it be nice to increase email open rates, decrease unsubscribe rates, and boost click rates? Business owners use email list segmentation to improve their email marketing campaigns effectively. Even as a new online business owner it’s possible to do the same. In this article, we include some tips on how to best segment email lists and get a huge leg up on competitors! And speaking of email lists and setting up a business online, check out our free webinar training to learn even more ways to improve your email marketing. Before we dive into why email segmentation can pave the way to a profitable online business let’s take a look at what some of the best practices are from Optin Monster. Everyone’s business is different, so the ways that you choose to segment your email list will differ from how someone else segments their list. However, there are a few basics that you will need in order to segment your list properly and effectively: Email Segmentation Software – First, you’ll need an email service[…]

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