Make These Changes to a Social Media Bio and Get More Followers

Social media marketing is an essential strategy for online businesses to implement today. Despite that, many online companies mainly focus on their content and sharing it on social media. We agree that social media marketing is essential, which is why we often discuss this during our free webinar training. While that’s vital for a strategy, they forget one little thing: the social media bio. Implementing a social media bio may not seem like a big deal, but it can help quite a bit. A business’s bio helps grab the attention of users and helps explain what it is all about. It’s hard grabbing a customer’s focus on a small bio, but it’s a necessity. Here’s how to promote a brand with a new and improved social media bio: Entrepreneur says to consider your audience and platform before switching up your social media bio. Thinking about your audience will help you figure out what to say and how to target the people in your niche. Your social media bios shouldn’t be exactly the same on all platforms.[…]

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Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal. First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means. Google’s advice to SEOs Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content. What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content. But as I mentioned they[…]

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