17 Charts That Show Where Social Media is Heading

You already know it’s harder to get traffic from the social web unless you spend money on ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. But the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction. These social sites command so much traffic, that we have no choice but to be on them. Just look at the Similar Web numbers for Facebook… they get an estimated 19.2 billion visits a month. That’s ridiculous! And it’s not just Facebook either… according to Similar Web, all of the big platforms get tons of traffic: LinkedIn – 917 million visitors a month Twitter – 3.62 billion visitors a month YouTube – 22.77 billion visitors a month Pinterest – 722 million visitors a month Instagram – 2.86 billion visitors a month In other words, whether you like their algorithm tweaks or[…]

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17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. In other words, things have changed drastically and now it’s what more competitive. We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on? How many blog posts do you need to write? What are the best ways to monetize your traffic? How can you ensure that what you are doing will work in the future? To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are all leveraging content marketing. Each company makes at least 5 million dollars in revenue a year and generates less than $1.9 billion a year. These[…]

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