Here’s Why You Don’t Need to Sell Trending Products

Every day entrepreneurs across the world run into the same problem: they know that they want to start their own business, but they don’t know what to sell.

They’re well aware that choosing products is an important process, so they’re constantly looking for “the next big thing” – a product that will set them apart from their competition.

Sound familiar?

If it does, we’ve got something to tell you: you don’t need to sell trending products to find success in ecommerce.

And that’s exactly why we’ve created this article – we’ve seen many entrepreneurs over the years focus their energy into finding trending products, but they aren’t your only answer.

Today we’ll explain why going with products that are steady sellers can pay off in the long-term, why it can be difficult to market trending products, and why it can be tough to build a sustainable brand by focusing all your efforts into selling trending products.

Ready? Let’s jump into it.

Finding Trending Products

Before we really dive into the pros and cons of selling trending products, it’s important that we underline how you can distinguish between a product that is trending, and a product that is a “steady seller.”

There are a few different resources which you can use to find trending products, but we recommend using two main ones: Oberlo and Google Trends.

Both of them are totally free and are fairly straightforward to use.

First off, head over to Oberlo – if you don’t already have an account, it only takes 30 seconds (and no credit card) to sign up.

From here, access Oberlo’s “Search Products” tab:

Now you’ll be able to search for products on Oberlo.

For this example, let’s look at a product that peaks each winter – touchscreen gloves.

I entered my search term “touchscreen gloves” into Oberlo’s search bar and these were the first three results which appeared:

There’s a lot of information here which you can use to decide on which products you want to sell, so let’s break down what we can see.

  • Price: You’ll see the price that it would cost to source the product highlighted in orange.
  • Star Rating: You’ll find a star rating for every listing which ranges from 0 to 5 stars. You’ll also see the number of reviews which have been left for specific products in brackets next to the star rating.
  • Imports: This highlights the exact number of entrepreneurs who have imported this product to their store with Oberlo – essentially, how competitive it is.
  • Pageviews: This shows you exactly how many times a product has been viewed on Shopify stores – essentially, how successful other entrepreneurs have been with their own marketing efforts.
  • Orders: This highlights the number of orders that a specific product has received in the past 30 days.

That’s a lot of data. And, with a lot of data comes a lot of power.

You can use all of these statistics to check if a product is trending.

As a general rule, if you see that a product has received more than 20 orders in the past 30 days, it’s trending upwards.

Combine that with a relatively low number of imports, and a pageview statistic that isn’t too far away from the number of orders that the product has received, and you could be on to a winner, like this listing:

Okay, so it looks like touchscreen gloves could be a trending product – we just need to verify our idea on Google Trends next.

Why? Well, the Google Trends tool helps us to understand how many people are searching for specific terms on Google.

And, if something is ranking in the searches on Google, it’s safe to assume that people are interested.

So, let’s add “touchscreen gloves” into Google Trends and see what we find.

As you can see from the graph above, touchscreen gloves recently spiked in popularity.

These products aren’t at fidget spinner levels of trending, but they’ve certainly spiked in popularity recently. All in all, it’d be safe to say these are trending products.

Okay, so that’s trending products covered, but what about steady sellers?

A steady seller is a product which is consistent in popularity and sales over a sustained period of time.

Think staple products in a specific niche – things which most shoppers will need at some point.

As an example, I searched for “jeans” on Google Trends.

You can see in the image above that jeans are popular throughout the year.

If you’re interested in learning more about steady sellers, check out our detailed post on steady dropshipping niches.

Okay, now that we’ve covered how you can find trending products for yourself, let’s dive into the pros and cons of selling them.

BONUS: Looking for some inspiration for products to sell this winter? Check out our list of the best dropshipping products to sell this season.

What Goes Up Must Come Down

If you’re thinking about selling trending products, there’s something you need to know.

Those products are popular now, but it’s likely that they won’t be so popular forever.

This is the same with all things which are trending – whatever goes up must come down.

Sure, it’s likely that these products are going to generate revenue for your business if you can figure out how to put them in front of an audience of engaged shoppers.

But it’s unlikely that you’ll be able to count on trending products to be successful for a sustained period of time.

That’s exactly why it’s essential that you add some steady sellers to your store’s product list too.

But how can steady sellers help with fluctuations in popularity?

Well, if you can manage to market your trending products and draw in potential customers to your store, you can also highlight your steady sellers to shoppers and try to increase your average order value with upselling techniques.

Also, you can use email marketing tactics to generate repeat purchases from steady sellers from customers who purchase trending products from your store.

Or you could retarget your traffic with Facebook ads and promote newer trending products to shoppers who have visited your store in the past.

There are a ton of options, but it’s still important that you don’t rely too much on specific trending products.

Finding Your Audience

Finding an audience of shoppers who are interested in your products is rarely a simple task.

It’s even tougher if you’re just getting started with your ecommerce business, and trying marketing for the first time.

And, if you’re selling trending products, particularly ones which have unique features, it can compound the problem and make it quite difficult to understand who you need to market to.

On the other hand, if you were to try and market something more conventional, like men’s t-shirts, the process of finding your audience can be much simpler.

Think about it – how many times have you seen marketing campaigns for these products before?

You’ve already got a ton of ideas in your head about the marketing tactics which could work.

You probably see Facebook ads, Instagram posts, and emails promoting products to you each and every day – you can use them to your advantage.

It’s a little tougher when you’re selling unique products as you might not be able to replicate some of those tactics.

This means you’ll need to get creative with your marketing campaigns.

If you’re looking for marketing inspiration, you can check out our Facebook marketing guide.

Building a Brand

For entrepreneurs who are looking to build a successful business for the long-term, branding is vital.

After all, there is a lot more to think about when it comes to branding your business than your color scheme and logo.

Your branding is essentially everything that your business stands for.

And branding is becoming more and more important for shoppers, especially the younger generations.

So, with more and more ecommerce businesses launching every day, shoppers want to make sure that they’re spending their hard-earned cash on companies which they align with on a meaningful level.

Brands like Burt’s Bees are well aware of this, and have come up with branding campaigns like #BringBackTheBees – a partnership with beekeepers across the world which ensures that thousands of bee-friendly flowers are planted every year.

Burt’s Bees is famous for using honey in their beauty products, so this campaign ensures that their business is held accountable, and is positively contributing to the industry which they’re profiting from.

Does Burt’s Bees need to do this?

Simply put, no.

But, they know that sustainability is something which their customers care about, which means that they need to care about it to.

And campaigns like this are only possible for Burt’s Bees because they’ve found products which sell consistently, and they’ve built their brand around them.

So think about any trending products that you’ve been thinking about selling. Would you be able to build similar branding campaigns around them? Or, would they run out of steam before you can use them to shape your brand?

Generating Repeat Customers

Repeat customers are a business’ best friends.

In fact, recent research from Smile.io found that repeat customers can generate as much as 40% of an ecommerce business’ annual revenue.

I’m sure we can agree, that’s huge.

And, at the very least it highlights why we should always be thinking about what we can do to generate more repeat customers.

But, if you’re focusing all your efforts into selling trending products, will you be able to guarantee that your customers will come back to your store and make another purchase?

If, for example, you were selling fidget spinners in their peak, would shoppers be flocking back to your store to pick up a second one?

Or, would they be fine now that they’ve got what they’re looking for, meaning that their relationship with your brand is over?

If you think that your products fall into the “one-and-done” category for shoppers, we really recommend thinking about what you can do to draw in customers again.

Using Trending Products

Okay, so that’s it from our side – now you know how to find trending products for your business, and the pros and cons which come with selling them.

We just want to finish by making sure we’re crystal clear on one thing – trending products aren’t inherently good or bad.

There’s no doubt that they can offer your business a tremendous opportunity to generate revenue if promoted with clever marketing campaigns.

We just want to stress the point that you shouldn’t feel that you need to sell trending products to succeed in ecommerce.

We believe that coming up with a blend of trending products and steady sellers for your store is an approach which will enable you to generate more revenue over the long-term, and help you to build a sustainable business.

So, what do you think? Do you think that trending products are the best products for ecommerce entrepreneurs? Let us know in the comments below – we read them all!

Want to Learn More?

40 Best T-Shirt Mockups PSD Templates For Your Online Store

Looking for the best t-shirt mockups and PSD templates for your online store? When you start an online t-shirt business with little investment the best thing to do is to use ready made mockups that cost very little. Whether you’re designing your own t-shirt or looking to add higher quality product pictures to your store, you’re sure to find the perfect t-shirt mockup in this article. In this article, you’ll find 40 easy to use t-shirt mockup generators.

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What Is a T-Shirt Mockup?

A t-shirt mockup is essentially a blank t-shirt that you can add your product design on. T-shirt mockups can include a model wearing the product to help customers envision what the t-shirt looks like on, or they may just feature the t-shirt on a plain background. PSD is the name of the Photoshop file kind of like the .jpg extension for images.

Why You Should Use T-Shirt Mockups

A t-shirt mockup allows your customers to see your design on a model. As some t-shirt PSD templates feature models, you can choose to showcase what your product looks like on a person. For example, if you’re dropshipping t-shirts that only include a picture of the t-shirt, you might want to allow customers to envision what it would look like on a person, so you’d add the design onto a t-shirt mockup with a model.

When you dropship the same products as everyone else, you might want to have your own unique images to stand out from everyone else. Using a t-shirt mockup allows you to add your own designs onto another photo. You’re also free to include the free t-shirt mockup PSD as an additional image on your website to supplement the main image.

If you run a print on demand business (dropshipping business where you design your own products), you might use a t-shirt mockup to showcase your unique design on a t-shirt. Using t-shirt mockups is an affordable way to have your apparel photographed without having to pay for a photographer or a model. While you can find countless free t-shirt mockup PSD online, a few mockup templates have a low fee.

T-Shirt Mockup PSD: Graphic River

T-Shirt Mockup PSD- Graphic River

Those of you who are looking for paid t-shirt mockups can choose from one of the many different styles on Graphic River. The average t-shirt mockup PSD costs about $9. You’ll find quality mockups with models faces showing. You can even find mockups with models exercising at the gym wearing your designs. You will need to have Photoshop to add your designs to the t-shirts. However, most t-shirt mockup PSD files are easy to use and allow you to drag your design into the graphic easily.

T-Shirt Mockup Generator: Custom Ink

T-Shirt Mockup Generator- Custom Ink

Custom Ink allows you to drag and drop graphics onto a t-shirt to create your own custom design. You can also add your own image to the t-shirt if you already have one made. Once you’ve finished designing your t-shirt, you can choose to ‘Add another style’ which allows you to add the design to a ladies tee or hoodie. If you’re looking to supplement your dropshipping business with unique apparel, you can do that with Custom Ink.

T-Shirt Mockups: Placeit

T-Shirt Mockups- Placeit

According to Placeit, they have over 3700 t-shirt, tank top, and hoodie mockups on their website. Several of their t-shirt mockups include models’ faces which you can use for your social media, website banner, and other marketing activities. The models wearing the t-shirts are of different races and genders, allowing you to represent diversity on your online store. If you’re looking to create lifestyle images, Placeit is the t-shirt mockup generator for you.

T-Shirt Mockup: Print Aura

T-Shirt Mockup- Print Aura

Print Aura’s mockup generator includes t-shirts from different brands such as Gildan, American Apparel, and Hanes. Under mockup set, you can choose to include the model’s face in the picture, and select whether the model is smiling or not. You can also change the colors of the t-shirts and select a front or back view of it. You can add your own design onto these t-shirts or add text using one of the fonts in the dropdown menu.

Free T-Shirt Mockup PSD: Mockup World

Free T-Shirt Mockup PSD- Mockup World

Mockup world has several free t-shirt mockup PSD for you to choose from for your online store. You can choose from t-shirts on a plain background, a man modelling a t-shirt, a statue modelling a t-shirt, hanging t-shirts, and more. You’ll need to have Photoshop to add your design and edit the images.

Mockup Generator: Printful

Mockup Generator- Printful

Printful’s mockup generator includes t-shirts, leggings, beach towels, phone cases, dresses, skirts, mugs, and more. Their t-shirt collection is extensive including t-shirts for kids, baby onesies, crop tops, long-sleeved shirts, and more. They also feature styles from several popular brands such as American Apparel, Bella + Canvas, Gildan, Hanes, Next Level, Augusta Sportswear and more. You can even choose and download your design on several t-shirt colors at once.

T-Shirt Mockup PSD: Creative Market

T-Shirt Mockup PSD- Creative Market

If you’re looking for a wide range of the best t-shirt mockups, Creative Market has several you can choose from. They feature lifestyle images you can add your designs to, plain t-shirt mockups, hanging t-shirt mockups, and more. They have over 10 pages of unique images taken by different photographers so that you can find the best style that suits your brand and customer base. The average price of mockups ranges from $10-$29 for quality lifestyle shots. You will need to have Photoshop and know how to modify images accordingly. You can look here for Photoshop tutorials for beginners.

T-Shirt Mockup PSD: Envato

T-Shirt Mockup PSD- Envato

Envato has several pages of the best t-shirt mockups for store owners to choose from. You can also find mockups of other items such as hats, cups, beer bottles, and even pumpkins. You’ll find several t-shirt mockups with models, hanging t-shirt mockups, sublimation t-shirt mockups and more. You’ll need to create an account to gain access to the mockups. You’ll need to pay $29 a month to gain access to unlimited access to these elements and more.

T-Shirt Mockup: Design By Humans

T-Shirt Mockup- Design By Humans

If you’re looking for an all over t-shirt mockup, you can modify Design by Humans’ template with your own design. They provide you with the exact dimensions your graphic needs to be for best results. They even offer a few image tips to ensure that your design looks great on their t-shirts. You can showcase your design on both the front and back of the t-shirt.

Mockup Generator: Cafepress

Mockup Generator- Cafepress

You can create t-shirt mockups on Cafepress. If you’re looking to supplement your dropshipping store with custom designs, you can use Cafepress to design your own t-shirts, tote bags, kids’ clothing, dog clothing and more. There are 21 styles of men’s t-shirts, 6 styles of men’s hoodies, 16 styles of women’s t-shirts, 4 styles of baby onesies, 4 styles of kids clothes and 1 dog t-shirt style.

Best T-shirt Mockups PSD Templates: Pixeden

Best T-shirt Mockups PSD Templates- Pixeden

Pixeden has several premium and free t-shirt mockups you can choose from. From dress shirts to women’s t-shirts, you’ll find t-shirt templates spanning several pages. You’ll need to install Photoshop on your computer to add your designs onto the t-shirt PSD mockups.

T-Shirt Templates: Graphic Burger

T-Shirt Templates- Graphic Burger

Graphic Burger has a few great t-shirt templates on their website that you can download and modify. Their collection of t-shirt mockups includes women’s t-shirts, hanging t-shirts, models wearing t-shirts and more. Using Photoshop you can add your own design and make modifications to the image. The t-shirt templates on Graphic Burger are free but you can pay for entire sets for some of the images.

T-Shirt PSD Templates: Threadless

T-Shirt PSD Templates- Threadless

Threadless allows you to add your designs to t-shirts for men and women, hoodies, crew sweatshirts, tank tops, baseball tees, and more. You can download zip files that contain a Photoshop file within them. As long as you have Photoshop and know how to use it, you can create your own t-shirt mockups for free.

Free T-Shirt Mockup PSD Template: Pixel Buddha

Free T-Shirt Mockup PSD Template- Pixel Buddha

Pixel Buddha allows you to download a freebie that includes a women’s t-shirt mockup in five different colors. The t-shirt lies flat and is wrinkled to create a realistic mockup. The zip file includes five different Photoshop files that you can add your designs onto.

T-Shirt Mockup Templates: Arsenal

T-Shirt Mockup Templates- Arsenal

You can choose from a range of t-shirt mockup templates from Arsenal. The average cost is $37 for an apparel mockup template. You can purchase women’s t-shirt mockups, t-shirt mockups with models, and various other styles. They also have mockups for glasses, bottle caps, socks, greeting cards, and more.

T-Shirt Mockups: Clothing Templates

T-Shirt Mockups- Clothing Templates

Clothing templates has several t-shirt mockups you can purchase for $14.99. You can choose from women’s or men’s t-shirts and tank tops. You can also buy the complete bundle for $29.99. The American Apparel mockups are available in all colors.

Free T-Shirt Mockup PSD Template: Deal Jumbo

Free T-Shirt Mockup PSD Template- Deal Jumbo

Deal Jumbo allows you to download their three t-shirt mockup templates for personal and commercial purposes. The t-shirt templates come in white, yellow and blue. You’ll need to have access to Photoshop and know how to add your design onto the t-shirt.

T-Shirt Mockup PSD Template: Zippy Pixels

T-Shirt Mockup PSD Template- Zippy Pixels

Zippy Pixels allows you to use their t-shirt mockup for free or you can pay $0.99 to use the graphics commercially. These t-shirt mockups include mockups of hanging t-shirts, lying flat, or folded. With the commercial images, you receive 8 t-shirt mockups in white and red. As a PSD file, you’ll need to have access to Photoshop to add your designs onto the t-shirt templates.

Free T-Shirt Mockups PSD Templates: Michael Hoss

Free T-Shirt Mockups PSD Templates- Michael Hoss

You can download free t-shirt mockups on Michael Hoss. You’ll be able to edit garment colors, sleeve colors, tags, and more. The t-shirt PSD files use Smart Object holders allowing you to easily place your design onto the t-shirt. You’ll need to have Photoshop to use and modify each t-shirt.

Free T-Shirt Mockup PSD Template: Graphic Twister

Free T-Shirt Mockup PSD Template- Graphic Twister

Graphic Twister has a free t-shirt mockup that you can download and add your design to. The mockup has both the front and back side of the t-shirt. You can easily add your design onto the t-shirt as the PSD file has Smart Objects. Having Photoshop is required to use and modify the t-shirt template.

Free PSD T-Shirt Mockup: Free Goodies for Designers

Free PSD T-Shirt Mockup- Free Goodies for Designers

Another great PSD t-shirt mockup can be found on Free Goodies for Designers. Their t-shirt mockups are colorful making them different than the average t-shirt template. You’ll need Photoshop to add your design onto the t-shirt. Their website also has other mockups such as billboards, computer screens, ipads, and more which are available as PSD files.

Free T-Shirt Mockup PSD Files: We Graphics

Free T-Shirt Mockup PSD Files- We Graphics

WeGraphics has free flat t-shirt mockups that showcase both the front and back of the t-shirt. You’re free to modify the colors of their mockups to match the color of your own t-shirts. You can easily add your design onto the t-shirt using Photoshop’s Smart Layers.

Best T-Shirt Mockup PSD Templates: Dribbble

Best T-Shirt Mockup PSD Templates- Dribbble

If you’re looking for t-shirt mockups with front and back view you’ll find it on Dribbble. The mockup also includes a folded t-shirt. A heather effect is available with this t-shirt mockup which most mockups don’t include. You can also modify the color easily. This free t-shirt template requires Photoshop.

Free Tank Top Mockup : Graphic Google

Free Tank Top Mockup - Graphic Google

If you’re selling fitness tank tops for women, you can use Graphic Google’s free tank top mockup. You’re free to use the mockup for personal or commercial use but you’ll need to provide a backlink. The PSD file has Smart Layers allowing you to easily add your graphic onto the tank top. Photoshop is required for this mockup template.

Free T-Shirt Mockup: Deviant Art

Free T-Shirt Mockup- Deviant Art

Deviant Art is another great source for free t-shirt mockups. You can easily change the t-shirt color and add your own design. It’s free for both personal and commercial use. You’ll need Photoshop to access the t-shirt template and add your design onto the mockup.

Free T-Shirt Mockup PSD Template: ThisLooksGreat

Free T-Shirt Mockup PSD Template- ThisLooksGreat

If you’re looking for an aqua t-shirt mockup, ThisLooksGreat is letting you use their t-shirt mockup PSD for free (personal and commercial). The PSD file uses Smart Objects allowing you to easily add your image to the PSD file. You’ll need to have Photoshop to add your design to this mockup.

Free T-Shirt Mockup PSD Template: Behance

Free T-Shirt Mockup PSD Template- Behance

Behance is letting store owners download their free t-shirt mockup PSD template. You can easily select your color choice to customize your t-shirt easily. You’ll need Photoshop to add your art to this t-shirt mockup.

Free T-Shirt Mockup: Design Bolts

Free T-Shirt Mockup- Design Bolts

If you’re looking for a superhero inspired t-shirt mockup, Design Bolts is allowing you to download their free t-shirt mockup and design for free. You can also pay $3 for a premium version of their mockup and design. Photoshop is required for this t-shirt mockup.

Free Polo T-Shirt Mockup: Designer Tale

Free Polo T-Shirt Mockup- Designer Tale

Designer Tale allows store owners to download their polo t-shirt mockup for free. The PSD file comes with Smart Objects allowing to you easily modify colors, add your design and more. The mockup has a model wearing the polo creating a more realistic mockup.

Free T-Shirt Mockup Template: Cotton Bureau

Free T-Shirt Mockup Template - Cotton Bureau

A marketplace for curated, crowdfunded t-shirts from great designers and illustrators. This t-shirt mockup is great because not only do they have beautiful high quality shirt templates, they also have a wide variety to choose from. You can easily find multicoloured t-shirt mockups in various sizes, including for children and women.

T-Shirt Mockup Template: Tyunderscore

T-Shirt Mockup Template- Tyunderscore

The t-shirt mockup template from Tynderscore offers stunning quality with a variety of colors available. The photoshop template allows you to mockup your t-shirt design easily. You’ll receive a layered Adobe Photoshop CC file (saved with maximum compatibility). This includes editing the t-shirt colour (front and inside neck area). The file resolution is high with 2500 x 2500 pixels. Additionally, the tags can be edited and hidden, based on your own preferences.

Zipup Hoodie Mockup: The Mock Shop 

Zipup Hoodie Mockup- The Mock Shop

This Zipup hoodie mockup includes both front and back views. It’s a great quality clothing mockup, with sharp details, realistic lighting and high quality textures. Another plus point is that it is easy to edit. The hard work is already done, so all you have to do is add your art and change the garment color in a few seconds. It’s extremely easy to use as all the layers are clearly labeled and organized for efficiency and ease of use. Every layer can be adjusted to your liking. Heather textures can be turned on or off with just one click. You can also use your own background image.

T-Shirt Mockup Template: Infinity Color T-Shirt Mockup

T-Shirt Mockup Template-Infinity Color T-Shirt Mockup

Infinity Color T-Shirt Mockups have beautiful t-shirt templates that are available in multiple colors. You will find 8 magnificent shirt scenes, in which you can change the background color and also the color of the t-shirts. Also the tags are fully editable. The package is in high resolution and includes a displacement map for more realistic results.

T-Shirt Mockup: Angela Acevedo’s Black t-shirt template

T-Shirt Mockup- Angela Acevedo’s Black t-shirt template

Grab this great 300 dpi JPEG file from a Deviant Artist. It’s great if you’re looking for a simple set of black t-shirts in different positions. Additionally, it is free of cost.

 Free T-Shirt Mockup PSD: Upstate Merch T-shirt template

Free T-Shirt Mockup PSD- Upstate Merch T-shirt template

Here you can directly download an easy-to-use PSD file for multiple t-shirts. All you have to do is add your printed t-shirt logo and you’re all set. This is a great way to visualise, for example, your next promotional t-shirt.

Free T-Shirt Mockup Template: Antonio Padilla’s Photorealistic T-shirt templates

Free T-Shirt Mockup Template-Antonio Padilla’s Photorealistic T-shirt templates

This is a great option for designers who want to see their work on a realistic surface. It’s a PSD file, but you’d think your t-shirt was already printed. It’s free as well, so you can simply download and customize based on your preferences.

Cardigan PSD: The Apparel Guy Cardigan PSD

Cardigan PSD - The Apparel Guy Cardigan PSD

If you’re looking for a cardigan template, the Apparel Guy has you covered. Most of the work is already done for you, so you simply need to drag and drop your designs, making it easy to use for those starting out. On top of that, it’s free to use. 

Long Sleeved Tee PSD: The Apparel Guy

Long Sleeved Tee PSD- The Apparel Guy

If you’re looking for a long sleeved t-shirt mockup, check out the Apparel Guy. This long sleeved t-shirt mockup is free to use, and allows you to customize highlights, shadows, and colours to match your needs.

Want to learn more?

Are you looking to add t-shirt mockups to your store? Let us know in the comments below!

Best Dropshipping Products to Sell in Winter 2018

Winter is the season which offers ecommerce businesses the biggest chance to flourish.

Why? Let’s look at the calendar for a moment.

Overall, November and December are the busiest months of the year for ecommerce businesses across the globe.

Plus you’ve got huge shopping holidays scattered across the season, like Christmas, Black Friday and Cyber Monday, and Singles Day.

And then you’ve got the January sales too.

There’s a lot going on, so now is the perfect time to start your own ecommerce business.

But what if you’re still looking for a dropshipping product to sell in winter 2018?

Then this is the article for you – we’ll cover our list of the 10 best dropshipping products to sell in winter 2018. We found the products for this list by using data from Oberlo’s product marketplace, Google Trends data, and our own entrepreneurial experience.

Ready? Let’s go.

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Touchscreen Gloves

Kicking off our list of the best of the best dropshipping products to sell in winter 2018 we’ve got touchscreen gloves.

These unique products are a new take on the classic winter product – they function just like normal gloves, shielding your digits from the harsh cold, however, they’re even better.

Why? Simple – you can use your phone while you’re wearing these gloves.

No more messing around getting a mild case of frostbite while you’re trying to like somebody’s latest Instagram post (or slide into their DM’s).

These products come with two small grip areas, one on the tip of the index finger, and the other on the tip of the thumb, which allow wearers to continue racking up that screen time during their cold commutes.

Plus, look at the Google Trends graph below, and you’ll see that interest in touchscreen gloves peaks around Christmas time.

So, the product checks out, and there’s clear interest from shoppers – all you need to do is get this product in front of your target audience, and it’ll be a matter of time until you’ve got a flurry of customers who can’t wait to get their hands on these gloves.

Or, rather, their hands in these gloves.

…onto the next product!

Neoprene Body Shapers

Next up on our list of the best dropshipping products to sell in winter 2018 we’ve got neoprene body shapers.

These sleek products help the wearer to achieve their desired body shape. As you can see in the image above, shapewear garments can visibly shrink the waist of the wearer.

And while shapewear is good at reducing some things, it’s also great at increasing others, like sales.

In fact, shapewear products were some of the best-selling product on Oberlo’s marketplace during winter last year.

And, as you can see in the Google Trends graph below, shapewear has been growing steadily year over year.

So if you’re running an online fashion business, this is a great product to add to your store and test out.

Phone Cases

Simply put, phone cases are one of the best dropshipping products to sell in winter 2018.

They’re lightweight, can be shipped using the ePacket delivery method, and are available in a wide range of colors, styles, and sizes, fitting a range of phone models.

You could dropship protective phone cases, convenient phone cases which can help shoppers store their credit cards or money, or you could even go for fun phone cases which have unique designs.

But why are they so great to sell in winter? Let’s take a look at Google Trends for a moment.

As you can see, people start searching for phone cases more and move over the holiday period.

This is most likely because there are plenty of people who will be receiving brand new phones over the festive season, so you can get ahead of the game with these products.

Overall, phone cases are a great choice if you’re looking for dropshipping products to sell in winter 2018.

Winter Coats

Okay, so the next addition to our list of the best dropshipping products to sell in winter 2018 might not come as a surprise.

Winter coats sell well in winter.

It might sound obvious, but remember this: obvious choices aren’t any less valid when you’re looking for products for your store.

You don’t need to find the hottest trending products to succeed with a dropshipping business – you can succeed with any product that provides value to an audience.

The real success comes from finding the right audience, putting value in front of them, and coaxing them into making a purchase.

So give winter coats a try this winter – there are a wide variety of them on Oberlo’s marketplace, so take a look, find one you like, and add it to your store.

Waterproof Pants

Waterproof pants are perfect for those who love the great outdoors, especially the ones who are brave enough to venture out in the winter weather.

It doesn’t matter whether your niche is hiking, camping, skiing, or any other outdoor winter activity, these products will be a necessity, which is exactly why we’ve added them to our list of the best dropshipping products to sell in winter 2018.

Plus, take a look at the Google Trends graph below, and you’ll see that interest in waterproof pants has already started to spike for this year.

And the best part? People love them.

Take a look at these waterproof pants which you can find on Oberlo’s marketplace – you’ll see that they’ve got a 4.9 star rating, which is just one fraction of a star away from a perfect score.

This is an average rating out of 400+ reviews, which is excellent news for anyone considering dropshipping waterproof pants.

Overall, these products are solid, and they’re a great choice if you’re in the outdoor clothing niche.

Pajamas

Pajamas are a must for those cosy nights in while you’re trying to avoid the cold weather outside, and this is something which you can play on with your marketing campaigns.

And shoppers know this just as much as we do.

Take a look at the Google Trends graph below, and you’ll see that online interest in pajamas usually spikes around December.

So, give the people what they want – there is a great range of pajamas to choose from on Oberlo. You’ve got seasonal pajamas for those who want to celebrate Christmas, family pajama sets, and much more on our product marketplace.

All in all, pajamas are one of your best options if you’re looking for dropshipping products to sell in winter 2018.

So let your audience take their Netflix and chill game to the next level and start selling some pajamas this winter.

Wireless Muscle Stimulator

Okay, the next addition to our list of the best dropshipping products to sell in winter 2018 is an interesting one.

Wireless muscle stimulators.

These nifty products were one of the best-selling products on Oberlo’s marketplace during winter 2017, and let your customers stick to their fitness schedule at any time, any place.

They feature fat-burning stimulation pads which wearers can stick to their desired body areas. Plus, thanks to their sleek design, you can wear them underneath your clothing, and just carry on with your daily routine while the muscle stimulator helps to tone your body.

If you can develop some creative marketing campaigns for this product, it’ll just be a matter of time until you’re making bank from wireless muscle stimulators.

Makeup Travel Bags

Makeup travel bags are a must-have product for shoppers across the world, which is exactly why they’re on our list of the best dropshipping products to sell in winter 2018.

But why are they so great for winter specifically?

It’s simple – there are a ton of parties and events going on during winter, and most of them might take some traveling to get to.

Think traveling home for Christmas, that New Year’s party at your old friend’s place, or a romantic stay for Valentine’s Day,

That’s why these products are so great – they protect makeup and health and beauty products shielded from the wet winter weather and the knocks and strains of holiday traveling.

And, if we take a look at this Google Trends graph below we’ll see that the data adds up.

Interest in makeup bags is at its highest in December for the past few years, so now is a great time to try selling these products.

Plus, there is a wide variety of these cosmetic travel bags on Oberlo, so if you’re running a makeup or fashion store, these makeup travel bags are a perfect choice for you.

Shoe Covers

If there’s one thing I hate about winter, it’s going out in fear of getting my brand new shoes dirty.

Puddles, snow, torrential downpours… it’s a minefield out there.

And that’s where the next addition to our list of the best dropshipping products to sell in winter 2018 comes in – shoe covers.

Whether your customers are into retro Nikes, the latest Yeezy drop, loafers, or workwear boots, shoe covers will protect their favorite kicks from the harsh winter weather.

They’re useful for dropshippers too – as you can see with the Google Trends graph below, interest in shoe covers is relatively high all year round, but there are spikes in interest during the wet and windy months.

These simple products are undoubtedly eye-catchers, so try adding them to your store and selling them during winter 2018.

Pocket Scarves

To round off our list of the best dropshipping products to sell in winter 2018 we’ve got pocket scarves.

And while these products are certainly dashing, they might not be what you first think of when you read “pocket scarves”.

In fact, these clever products actually function as a scarf – an essential fashion accessory that’ll help wearers keep warm during the winter months – but with the added bonus of a helpful pocket compartment.

But why did we place these scarves on our list of the best dropshipping products for winter 2018?

Take a look at this Google Trends graph.

You’ll see that interest in this product was pretty low, up until recently, when it suddenly skyrocketed.

Order counts on Oberlo’s product marketplace match this trend too – pocket scarves were among the best selling products in October, and we can’t see them slowing down anytime soon, so jump on them while they’re hot. 

Start Your Business This Winter

Okay – that’s it for our list of the best dropshipping products to sell in winter 2018.

We’ve covered a lot in this article, so hopefully you’re filled with product ideas for your own store.

And whether you’re a total beginner or an ecommerce veteran, the best time to start your own business is now.

If you’ve got any questions about the products that we mentioned in this video, or you just want to share some ideas that you’ve had, feel free to leave a comment below – I read them all.

Also, check out the resources that I’ve left below to help you on your entrepreneurial journey.

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