Tactics Guaranteed to Increase a Company’s Closing Rates

How’s that website conversion going? If there’s still a lot of work to do, don’t fret. Optimizing a website’s sales conversion rate takes time, as we often talk about during our free webinar training. Even though everything seems to be coming together, generating income won’t happen if a website is missing pertinent information. To fix this stat, check out some of the tactics guaranteed to increase your company’s sales optimization.  For starters, Small Business Trends recommends being concise with your messaging and creating a sense of urgency. Creating a sense of urgency makes sense. Why is this the case? Well, creating a sense of urgency makes potential customers feel like they’re going to miss out on something cool, and they don’t want that to happen!  Create a Sense of Urgency Adding a timeframe to a proposition can induce people to make decisions faster. Offering expiring pricing discounts, limited product availability, or exclusive deals creates a sense of urgency that compels the buyer to act. In this day and age of comparison shopping, creating a sense[…]

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