A Comprehensive List of HTTP Status Codes

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you’re anything like me, you’re probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server. Whenever you type a request in your browser, it sends a request to a web server to receive, process, and send back the requested information. An HTTP status code is sent to your browser with every request, but you won’t see them unless something goes wrong. As a marketer or website owner, it’s important to know what HTTP status codes are so you can diagnose and fix problems on your website. Below, let’s review the different types of HTTP status codes and what they mean for your site. Types of HTTP Status Codes Before diving into various[…]

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How to Create UTM Codes to Track Your URLs [UTM Builder]

A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt. You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it. Measuring the impact of your work can be tricky without the right tools. Sure, you know Twitter drives a certain percentage of traffic to your website … but do you know if your company’s tweets were the ones driving those visits? Or that your specific guest post drove actual leads and customers to your website? Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both[…]

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