Proven Ways to Curate Customers Into a Community

Today an online audience is seeing plenty of content but in some cases are lacking connection. We’re social and create friendships around our passions and interests. We also like to connect with brands that align with those interests. Online businesses, as we’ve often mentioned in our free webinar training, will always win when they establish a community of dedicated customers. They can spend less time marketing everything to death and more time focusing on keeping and forming new relationships. Below are some proven ways to curate customers into a community.  Kapost recommends being a part of a discussion and focusing on inviting potential customers to be a part of that discussion. Establishing a driving force behind your brand will help current customers and leads identify and trust in products and services you are selling. Customers join communities so that they can feel closer to your brand. As your community grows, user-generated content will become a larger part of your overall strategy—and you’ll want to let them build bonds without your interference. In the early days,[…]

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The Best Forum Software for Creating an Online Community in 2019

In the Internet’s 40-year history, forums haven’t lost their importance. Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. The importance of creating and growing an online community is becoming more and more apparent for businesses — in fact, increasing engagement through communities can result in up to a 25% increase in revenue. This is where forum software comes into play. Forum software can be particularly useful because it allows your customers to interact with each other in a smaller circle than they could via social media. For instance, let’s say one of your customers has a very unique problem with your product or service, and posts about it on your forum. That post is much easier to find on your business’ forum than in the Twittersphere, where millions of users are talking about a million different things. Even better, maybe another forum user has faced that same problem and can answer their question before your service[…]

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How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure. If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start[…]

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How Building a Community Can Scale an Online Business

The word community is a beautiful word. It is from a Latin word meaning “things shared by many or all,” this beautiful word perfectly explains our need to connect with others. One of the Internet’s amazing strengths is its ability to have people connect in a community online. Whether it’s by commenting on a blog, socializing on Instagram, or posting of Facebook, the online community continues to grow. We explain just important it is to foster a community during free webinar training and how to use it to develop a business. Speaking of building a company, let’s learn some tips on how a community can scale an online business! CIO provides the perfect explanation of what community is all about and how it benefits a brand. Generally speaking, a “community” as it relates to online marketing is simply some means for users to interact with each other. A Facebook Group could be considered a community, as could a forum or a meet-up site. But what makes these communities valuable? When they’re focused on a specific[…]

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