Tactics Guaranteed to Increase a Company’s Closing Rates

How’s that website conversion going? If there’s still a lot of work to do, don’t fret. Optimizing a website’s sales conversion rate takes time, as we often talk about during our free webinar training. Even though everything seems to be coming together, generating income won’t happen if a website is missing pertinent information. To fix this stat, check out some of the tactics guaranteed to increase your company’s sales optimization.  For starters, Small Business Trends recommends being concise with your messaging and creating a sense of urgency. Creating a sense of urgency makes sense. Why is this the case? Well, creating a sense of urgency makes potential customers feel like they’re going to miss out on something cool, and they don’t want that to happen!  Create a Sense of Urgency Adding a timeframe to a proposition can induce people to make decisions faster. Offering expiring pricing discounts, limited product availability, or exclusive deals creates a sense of urgency that compels the buyer to act. In this day and age of comparison shopping, creating a sense[…]

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Influencer Marketing: What it is and How to Use it to Meet a Company’s Goals

Thinking of trying an influencer marketing campaign? It’s essential to get aligned with the right social media influencers to create an effective campaign. In this article, we outline some tips on how to do that. We also divulge more tips on how to promote an online business during our free webinar training. Before getting into some tips and tools to apply, let’s begin with what influencer marketing is all about, courtesy of Marketing Land: You probably already know that. Promoting your product or service through a blogger, social media user or otherwise influential person who has significant engagement with their following is a good way to get meaningful exposure. Some stats to prove its worth: Influencer marketing content provides a return on investment that is 11 times higher than traditional digital marketing forms, according to a study conducted by Nielsen Catalina Solutions for influencer marketing software TapInfluence. Non-celebrity bloggers are more likely than celebrities to inspire purchases, with 30 percent of consumers more likely to buy from them, a Collective Bias survey finds. That preference[…]

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7 Incredible Ways to Get People to Flock to a Company’s Content

Writing excellent content on a website is essential, but how does one drive traffic to it? And what’s the best way to amplify the content’s reach? As a new online business owner who is just starting to create content, whether it’s social media posts, on a blog, or e-books, it’s hard to get a lot of interaction right away. But with a little bit of hard work and a couple of free webinar training sessions getting people to visit a site and share the content is possible. Attend our free webinar training for all of the details and in the meantime check out 7 ways for people to flock to your content below: #1: Focus on a specific industry topic Content Marketing Institute recommends focusing on a specific industry topic. If you narrow it down and have a niche topic you specialize in it’ll be easier to target a particular audience. If your topics are too widespread, it could be more challenging getting a niche audience to check out your site. David Fallarme, head of[…]

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