The 15 Best Mobile Video Editing Apps You Must Use in 2018

Video content is on the rise.


And according to Hubspot’s report on “The State of Video Marketing in 2018,” 76 percent of businesses say video content helped them increase sales.

Sure, it can be tough to find the time to sit down with your laptop, sift through all of your footage, and edit together a great video. But when 85 percent of people say they’d like to see more video from brands in 2018, ambitious brands know they need to find a way to meet the demand.

Thankfully, there are tons of great free or inexpensive mobile video editing apps that you can use to create professional looking videos on your phone or tablet.

In this article, you’ll get a quick feel for 15 of these awesome apps.

This guide aims to help you choose the perfect app for your needs so that you can go from hours of slaving away in front of your computer to creating killer, hassle-free videos on the fly.

And stick around until the end to find out about the best apps for conquering Instagram.

Alright, let’s dive in!

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Video Editing App #1: Splice

Available on iOS only.

Splice Video Editing App

Splice is one of the most popular free video editing apps available for iPhone and iPad users. From the makers of GoPro, this app is simple to learn due to its intuitive interface.

As the name suggests, you can splice different video clips together in just a few simple taps to create a compelling end result. The app allows you to trim and edit the different clips in your video, and you can customize transitions.

Splice even contains a large built-in music library, so you can give your video an immediate professional boost.

Pros: Simple and very easy to use.

Cons: Only available for iOS.

Best for: Editing multiple clips together quickly.

Video Editing App #2: Quik

Available on iOS and Android.

Quik Video Editing App

Quik is another free video editing app from the makers of GoPro.

It’s designed to speed up the editing process so that you can capture, edit, and post incredible videos on the fly. For this reason, there are fewer features than in its sister app Splice. However, unlike Splice, it’s also available to Android users!

You’ll be impressed by what Quik can do automatically. It searches your video footage to find great moments, can automatically trim and edit your clips, and the app can even add transitions. However, you can still manually edit your clips if you want more control over your video edit.

If you’re looking for an app that can help you to create awesome videos extremely quickly, this is the one for you.

Pros: Automatic editing features.

Cons: Some users may want more editing control.

Best for: Quick video edits.

Video Editing App #3: Adobe Premiere Clip

Available on iOS and Android.

Adobe Video Editing App

Adobe Premiere Clip is a very popular free video editing app. This app links into Adobe’s well-known Premiere Pro product but works equally well as a standalone app.

The app provides two editing modes: Freeform and Automatic. Freeform allows you to retain the most control over your edit, and Automatic lets Adobe trim your clips and add transitions to speed up the editing process.

You can also automatically color-correct your clips, add your own music to your videos, or choose music from the built-in library.

What’s more, Adobe fans will be happy to know that this app syncs beautifully with other Adobe staples, such as Lightroom.

Pros: Simple to use, Adobe Creative Cloud support, syncs with other Adobe apps.

Cons: Lacks a few basic functions like the ability to rotate clips.

Best for: Basic mobile video editing.

Video Editing App #4: InShot

Available on iOS and Android.

InShot is an all-in-one visual content editing app. It allows you to create videos, edit photos, and create image collages.

The app has plenty of features too. You can trim clips, change the speed of your footage, and add filters, music, and text. You can also flip and rotate footage, which is a handy feature that many other apps don’t have.

The downside is that you do need to pay $2.99 to remove the in-app ads and the watermark added to videos.

That said, it’s simple to use and has everything you need. This app is perfect for creators who want an app that does it all without too many frills.

Pros: All-in-one functionality.

Cons: Watermark and ads included with the free version.

Best for: Creating basic videos, collages, and photo edits.

Video Editing App #5: KineMaster

Available on iOS and Android.

KineMaster Video Editing App

Kinemasters intuitive interface makes mobile video editing easy. Well, as easy as it can be.

The app allows you to edit clips together like you would on most desktop video editing programs.

You can also add effects, text, and music. The app allows you to record audio to add to your video, and there’s plenty of music and sound effects on the KineMaster Asset Store.

The downside is that the free version exports your videos with a watermark. And the monthly fee of $4.99 is more than most other video apps.

Even so, the app has a surprising amount of features and is certainly good enough for professional video editors looking to edit a video on the move. It’s also one of the best video editing apps available for Android users.

Pros: Incredible features and interface.

Cons: Watermarked videos with the free version, monthly subscription for the pro-plan.

Best for: Serious video creators using Android devices.

Video Editing App #6: iMovie

Available on iOS only.

iMovie Video Editing App

iMovie is one of the more popular free video editing apps on this list. Unfortunately, like all Apple software, this app is only available to Apple users.

The video editor is extremely simple and intuitive to use. The drag and drop interface makes editing uniquely painless.

iMovie has all of the basic features you need to edit videos on your iPhone or iPad. You can trim clips, add music, record audio, and add filters. There’s a library of pre-made transitions and the app supports 4K resolution.

This app is a great place to start if you’re new to video editing. However, once you’ve learned the ropes, you may start looking for an alternative video editing app with more features.

Pros: Very easy to learn.

Cons: Experienced editors may find the features limited.

Best for: iPhone and iPad users who are new to video editing.

Video Editing App #7: WeVideo

Available on iOS and Android.

WeVideo Video Editing App

WeVideo is leading the charge when it comes to cloud-based video editors – i.e., software accessed and hosted online instead of working from your device’s hard drive.

And this app is great – if you’re happy to upgrade to one of the premium versions. The free version comes with all of the basics to test the waters. You can trim clips, add filters, choose music from the built-in library and more.

However, you’re only given 10GB of cloud storage for your video edits, and the free version puts a watermark on your videos. So if you plan to create more than one video, you’ll need to upgrade.

WeVideo’s premium plans offer some fantastic advanced features and functionality. These include a music library featuring commercially licensed music, and the ability to share videos in 4K Ultra HD resolution.

Pros: Fantastic premium features and functionality.

Cons: The free version is more like a free trial than an actual free version.

Best for: Businesses looking to take their social videos to the next level.

Video Editing App #8: PicPlayPost

Available on iOS and Android.

PlayPicPost Video Editing App

PicPlayPost is a simple app that allows you to create video collages. This feature is perfect for creators looking to narrate a separate video clip.

For example, fitness professional Melissa Made creates video collages to teach workout moves for her Instagram followers. In one video, she’ll demonstrate the move, and in the other video, she’ll describe it.

To access this awesome feature, you’ll need to upgrade to the premium version of the app, which has a monthly fee.

The app also lets you trim clips, add your own music, and edit the collage frame color, shape, and size.

Pros: Video collage feature.

Cons: Need to upgrade to access the best features. Very basic video editing.

Best for: Influencers with a skill to share via video collage.

Video Editing App #9: Horizon

Available on iOS and Android.

Horizon Video Editing App

When we rush to capture a moment on the move, it can be difficult to capture the action horizontally. Horizon is a simple app that solves this problem, enabling users to capture horizontal videos no matter the position of their phone.

All footage shot in the app is captured horizontally – regardless of how your phone is tilted. To see how it works, check out the demo on Horizon’s website.

If you’re always trying to capture great footage on the move, shoot your videos through the Horizon app to keep it level.

Pros: Very simple to use. Keeps footage horizontal.

Cons: The Android version is not as advanced as the iOS version. Depending on your needs, some in-app purchases may be necessary.

Best for: Always capturing film horizontally.

Best Free Video Editing Apps for Instagram

As an ecommerce store owner, you know the importance of making your brand look professional. So take your Instagram stories to the next level with these video editing apps.

All of the mobile video editing apps listed above work great for Instagram. However, the following video editing apps have been designed specifically with Instagram in mind.

These apps allow you to edit and quickly upload beautiful videos to Instagram. None of these apps are limited to Instagram, but are known for their support of this social network.

Video Editing App #10: Magisto

Available on iOS and Android

Magisto Video Editing App

Magisto is an award-winning AI (artificial intelligence) free video editing app. This clever app allows you to make amazing videos in just three easy steps.

Firstly, choose an editing style, such as “Traveler,” “Fashion,” “Country,” or “Clean.” Secondly, add the photos and video footage that you’d like to include in your video, and then pick a music track from Magisto’s built-in library. Finally, using AI, this intuitive app will automatically edit and create your video!

Plus, the results are pretty impressive. Magisto can save you plenty of time and deliver a professional looking video. This app is particularly great for quick Instagram posts and will make it look like you spent a couple of hours editing your Story!

If you like the app, you can also upgrade to the Premium or Professional plans for a small monthly fee. These plans provide more features, like longer videos and specific marketing functions, such as the ability to export directly to Facebook’s ads manager.

Pros: Impressive auto-editing ability. Advanced marketing tools.

Cons: You sacrifice some editing control for speed.

Best for: Quick, professional looking video edits for marketing hustlers.

Video Editing App #11: Boomerang

Available on iOS and Android.

Boomerang Video Editing App

Boomerang is an applet created by Instagram to do one thing, and one thing only: Create short boomerang videos.

What is a boomerang video? These videos are short clips that play forward and then in reverse on a loop.

This nifty app helps you to create entertaining little videos to engage your friends and followers. Simply tap the circle to shoot, and Boomerang will take a quick burst of 10 photos to turn into a video.

Because it’s built by Instagram, you can post your video directly to Instagram from the app.

Pros: Very easy to use and share content. Inspires creativity.

Cons: It only has the one feature.

Best for: Creating short, engaging video clips.

Video Editing App #12: Hyperlapse

Available on iOS only.

Hyperlapse Video Editing App

Hyperlapse is another great free video editing app created by Instagram. This app allows you to create time-lapse videos.

By condensing a lot of time into a short video, you can use Hyperlapse to create compelling videos for your friends and followers. Plus, this app also does away with the need for tripods due to its impressive stabilization technology.

When you’re done with your time-lapse video you can share it straight to Instagram or Facebook. You can also choose the speed setting of your time-lapse video up to 12x. (So a 60-second video sped up by 12x would be a 5-second time-lapse.)

Time-lapse works particularly well when capturing changes in weather or showing how a product is made. So download this app and get creative!

Pros: Stabilization technology means you don’t need a tripod.

Cons: iOS only. It may take a couple of attempts to get great results.

Best for: Shooting stunning time-lapse videos.

Video Editing App #13: Anchor Videos

Available on iOS and Android.

Anchor Video Editing App

Okay, so Anchor isn’t actually a video editing app, per se. This app is specifically designed to create and publish podcasts, but it does allow you to create video clips from audio to share to social media.

You can use the app to record your podcast episodes, or you can import audio from your phone or tablet. Then, you can use the app’s video creation technology, which allows you to quickly turn audio segments into beautiful, shareable videos.

Plus, these videos feature automatically generated word-by-word transcriptions that sync perfectly with your audio. To see a demo, check out this article on Medium.

What’s more, video interviews and vlogs can often make great podcasts, so don’t let those valuable audio files go to waste. Use this app to edit and upload your best video content onto podcast platforms like Apple Podcasts and Google Podcasts.

Pros: Make audio files shareable on social media.

Cons: Automatic transcription still needs proofreading.

Best for: Promoting your podcast on social media.

Video Editing App #14: Apple Clips

Available on iOS only.

Clips Video Editing App

While some native Apple apps fall short, Apple Clips is absolutely brilliant. This free video editing app covers most of your needs: Stitch clips together, edit your timeline, add subtitles, and more.

One particularly great feature is the ability to edit your background – to give your content a comic book feel, for example. Another awesome feature is Live Titles, which automatically adds captions that are in sync with your voice, while you’re speaking. After you’re done, just go back and edit the Live Titles to make sure they’re correct.

Pros: Quick and easy to use. Covers all the main features you need. Live Titles.

Cons: iOS only.

Best for: iOS users looking for quick, interactive, Instagram-friendly editing software.

Video Editing App #15: FilmoraGo

Available on iOS and Android.

FilmoraGo Video Editing App

FilmoraGo is a solid free video editing app without any watermarks or paid subscriptions. The app is perfect for Instagram, but also creates audience-ready videos for a variety of other platforms.

The app allows you to incorporate your own music or tracks from their built-in library. You can also add transitions, overlay themes, and trim video clips. Plus, you can add text and titles to your videos.

Filmora does offer a desktop version starting at $44.99 a year, but you can still get a lot of functionality from the free mobile app.

Pros: Great for basic mobile video editing.

Cons: Not quite as good as the desktop app.

Best for: Adding text, themes, and overlays to customize your videos.


Consistently publishing compelling video content can be a challenge.

But with the use of a great video editing app, the job becomes far easier. With the right app for your needs, you’ll be able to create and publish content on the move that your audience will love.

So try out a few of these apps, identify the best one for you, and start editing!

Which video editing app are you most excited to try first? Let us know in the comments below!

Want to Learn More?

11 Powerful YouTube Analytics to Help You Grow Your Channel

Do you use YouTube Analytics?

Because without it, you’re shrouded in darkness.

You have to guess which video topics will be successful. You’re left hoping that your content resonates with viewers. Basically, you have to cross your fingers each time you upload a new video.

Worst of all, you may be making the same mistakes or missing incredible opportunities, over and over again.


Remember, knowledge is power.

That’s why we’ve put together this guide on 11 powerful metrics that you can track in YouTube Analytics.

These simple numbers and graphs can help you make impactful decisions that massively improve your videos and grow your YouTube channel.

Sound good? Let’s jump in.

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Say Hello to Your New Best Friend: YouTube Analytics

The key to YouTube success isn’t clickbait titles, gaming YouTube’s algorithm, or hoping that one of your videos goes viral.

The real key to YouTube success is constant improvement.

You need to understand your audience inside-out. You need to create high-quality content that provides real value. And you need to form a personal connection with your viewers.

These things require a deep understanding of your viewers and your niche.

YouTube Analytics is an invaluable tool that’s ready to clue you in on exactly how you can optimize your video strategy for success.

It’s a goldmine.

It’ll show you what keeps people glued to your content and what makes people click off. You’ll understand why people share some videos, but not others.

It’s ready-and-waiting – all you have to do is use it!

The YouTube Analytics Dashboard

First thing’s first: To access your YouTube Analytics dashboard, click your profile picture on any YouTube page, and then click “Creator Studio.”

YouTube Channel Creator Studio

Then you’ll be taken to the new YouTube Studio dashboard.

Next, click “Analytics.”

YouTube Analytics


And you’re in! This is where the magic happens, my friend.

Now, at the top of the YouTube Analytics dashboard, there are five tabs. The first is an overview and then there are four tabs which contain metrics relating to what you’d like to achieve:

  1. Overview
  2. Reach Viewers
  3. Interest Viewers
  4. Build an Audience
  5. Earn Revenue

YouTube Analytics Dashboard


To learn more about a particular metric, simply click on it to expand it further.

YouTube Studio VS. Creator Studio

Before we dive into the metrics, you need to know that YouTube has recently upgraded its analytics from “Creator Studio” to “YouTube Studio Beta.”

Now, there’s good news and bad news.

The good news is that the new YouTube Studio Beta dashboard is far more intuitive and easy to use than the older Creator Studio. However, the bad news is that it launched without some of the features available in the older version.

So until YouTube finishes building all of the features, you need to switch back and forth to access some analytics.

Let’s take a quick look at how to do this.

The image below shows the new YouTube Studio dashboard. In the left-hand column, you can view the missing features, and the link to switch back to “Creator Studio Classic” near the bottom of the page.

YouTube Studio Beta


The image below shows the older Creator Studio.

YouTube Analytics Buffer


When using the classic Creator Studio today, you can click the link at the top of the left sidebar menu to switch to the new YouTube Studio Beta.

Creator Studio Switch to YouTube Studio

Now, we’re going to cover 11 metrics today.

Some of the images are from the new YouTube Studio, and some are taken from the Classic Creator Studio – but don’t worry, it’s easy to tell the difference between the two.


Here are 11 powerful metrics you can use to improve your videos and grow your channel.

1. Understand the Importance of Watch Time

There’s no denying that Views are a vital metric to track when determining the success of a video. But they’re far from the whole story.

Views alone can’t provide you with the insights you need to make impactful changes to your video strategy.

Instead, it’s best to focus on Watch Time.

Watch Time is the estimated total minutes people spent viewing your content. YouTube uses this metric to measure and predict the performance of a channel or video.

It’s so important, YouTube places it front-and-center on the YouTube Analytics Overview tab:

YouTube Analytics Watch Time


Why does YouTube value Watch Time so much? Because it’s the clearest indicator of how engaging and valuable a video is.

This is why Watch Time is the main driver behind YouTube’s algorithm.

Plus, it’s not only individual videos that are ranked by Watch Time, but entire channels too. According to YouTube, “Channels and videos with higher watch times are likely to show up higher in search results and recommendations.”

So the aim is to get viewers to spend more time watching your videos. And the best way to do this is simply by creating better videos that people want to watch more of.

2. Examine Your Audience Retention

Okay, so you want viewers to spend more time watching your videos, but how can you do that?

Well, you need to start by understanding how well each of your current videos holds people’s attention. That way, you can identify what works and what doesn’t.

Enter Audience Retention.

This metric allows you to see the quality of your views. With it, you’re able to uncover the point in the video people stopped watching.

The image below shows the Audience Retention graph dropping off throughout the video as users leave.

YouTube Analytics Audience Retention


To use this tool, simply play the video, and the red-line will move along the graph throughout the video to show you when viewers leave.

Then, you can see where you lost people’s attention, identify what may have caused them to leave, and avoid making the same mistake in future videos.

You can also add a call-to-action in the form of a YouTube Card before this point to capture more leads before viewers click away.

But that’s not all.

You can also see which parts of videos best hold people’s attention and what happened in the video at that moment. You can then replicate the success in future videos.

Unsurprisingly, YouTube’s algorithm favors channels with high Audience Retention.

Now, the new YouTube Studio only shows “Absolute Audience Retention.” However, in the Classic Creator Studio, you’re also able to see “Relative Audience Retention.”

This shows you how well each of your videos retains viewers compared to other Youtube videos of a similar length.

YouTube Analytics Relative Audience Retention


You can only view Audience Retention analytics for one video at a time, and not for your channel as a whole. So be sure to check out plenty of videos to better learn how your viewers engage with your content.

3. Check Your Views Per Unique Viewers

Did you know that a 5% increase in customer retention can increase company profits by 25-95%?

Retention is a powerful thing.

The same principle holds true for your YouTube viewers. One of the easiest ways to quickly boost your views is by engaging your existing audience more.

So how can you find out if viewers are re-watching your videos? This is where Views Per Unique Viewers can help.

Views Per Unique Viewers is the number of times the average viewer watches a video. This metric shows you how large your audience actually is, and if viewers love your videos enough to re-watch them.

The higher your Views Per Unique Viewers, the more engaged your audience is.

YouTube Analytics Unique Viewers


You can view this metric for your entire channel, or for individual videos.

Be sure to check individual videos, as videos with a high rate of Views Per Unique Viewers are generally popular topics that you should aim to cover more.

4. Keep an Eye on Your Real-Time Report

YouTube works hard to remove spammy, low-quality views from totals. Consequently, it can take time for YouTube to update view counts and statistics.

This is why your Real-Time Report is so handy.

It allows you to measure the reach of your videos immediately after you release them. The report allows you to see views from the last 48 hours and the last 60 minutes across your entire channel, or for specific videos.

YouTube Analytics Real-Time Report


It’s not just exciting to look at, either.

YouTube’s Real-Time Report can help you discover spikes in traffic and relate them to real-time events.

For example, say that you post your new video on Facebook, but there’s no spike in views. Then, 20 minutes later you post your video on Twitter and the views spike dramatically. You now know that your Twitter audience is more receptive to that particular content than your Facebook audience.

If this trend continues, you can assume that your Twitter audience enjoys video content more than your Facebook audience.

With this information, you can work to capitalize on their interest.

What’s more, you may notice a spike in views that you can’t account for. In this case, after a little research, you may discover that your video was shared by an influencer or a popular blog.

You can then engage them and their audience to ride the wave of interest.

5. Explore Your Audience Demographics

Targeting is essential for marketing success.

In fact, targeted advertisements are, on average, almost twice as effective as non-targeted ads.

So you need to know who you’re creating products, services, and content for. That way, you can tailor your efforts to the exact needs and desires of those people.

As Seth Godin, one of the world’s leading marketing experts, said, “Don’t find customers for your products, find products for your customers.”

YouTube videos are no different.

To get a better understanding of the types of people watching your videos, check out the Demographics page of your YouTube analytics.

YouTube Analytics Demographics


These simple graphs allow you to identify your audience’s gender, age, device, location, and more. Then you can take this information to create more targeted marketing campaigns.

Plus, location is extremely important for ecommerce businesses.

You may discover an engaged audience in a foreign country you’re currently not serving and decide to expand – which is especially easy to do if you’re dropshipping.

6. Identify Your Traffic Sources

Understanding where most of your traffic comes from is crucial.

Doing so will enable you to avoid wasting resources on low-level traffic sources, and double-down on the ones that work well.

YouTube Analytics makes this easy.

Head to the Reach Viewers tab to view your top traffic sources, and click on a graph to see more information.

The image below shows the traffic sources for the Oberlo YouTube channel, with most views coming from YouTube advertising:

YouTube Analytics Traffic Sources


The second graph breaks down the external traffic sources further.

Then you can put this information to use.

For example, you may find that you’re pouring time and money into a traffic source that isn’t performing well. This would allow you to cut your losses and redirect those resources to a stronger channel.

Or, you may notice a traffic source growing steadily that you want to invest in.

On the other hand, you may discover that one of your traffic sources is incredibly strong, even though you don’t focus on it too much. This would present a fantastic opportunity to boost views by allocating it more time and resources.

7. See How Impressions Relate to Watchtime

First things first, let’s understand the variables at play:

  • Impressions: An impression is when a user on YouTube sees one of your video thumbnails. This could be on the homepage, in their subscription feed, in the search results, or in the “Up next” section in the sidebar of the YouTube Watch Page.
  • Impressions Click-Through Rate (CTR): The Impressions Click-Through Rate shows you the percentage of impressions that turned into views. In other words, it shows how many of the people who saw your thumbnail clicked on it.

YouTube Analytics provides a simple graph to show you how many impressions turn into views, and how those views relate to Watch Time:

YouTube Analytics Impressions


Cool, right?

The Impressions Click-Through Rate measures your video’s ability to entice people to click on your video to watch it.

A high click-through rate means that you have a good title and thumbnail, and the topic resonated with people browsing on YouTube.

Now, let’s look at a common pitfall.

Say that you have a high click-through rate leading to plenty of views, but your average view duration is low.

This is bad.

It means that your video caught people’s attention, but couldn’t hold it. You’ll find this often happens with clickbait videos.

If this happens to one of your videos, review your title and thumbnail as they could be misleading.

The last thing you want to do is mislead viewers.

Doing so will make them feel deceived and manipulated. They’ll lose trust in your brand, and you may lose them as a customer forever.

8. Track Your Card Click-Through-Rates

Cards are customizable in-video panels that you can use to encourage viewers to take the desired action.

This could be to watch another one of your videos, subscribe to your channel, or visit your website.

The image below shows an example of YouTube Cards:

YouTube Analytics Cards

YouTube Analytics allows you to view each Card’s Click-Through Rate. This can help you to identify which calls-to-action resonate most with your viewers.

You can also discover the optimal timing, duration, and placement of your Cards. Then, you can optimize your Cards across all of your videos.

To view Card Click-Through Rates, you need to switch to the Classic Creator Studio.

By optimizing the effectiveness of your Card Click-Through Rates over time, you can boost other important metrics such as subscribers, watch time, or website traffic.

9. Study Your Likes and Dislikes

Likes and Dislikes provide a quick and easy way to gauge audience feedback over time.

YouTube Analytics Likes


Although you obviously want to minimize Dislikes, they’re inevitable. So it’s important to view them relative to the number of Likes your videos receive.

If one of your videos receives a lot of Dislikes, ask yourself the following questions:

  • Do the title and thumbnail accurately represent the video’s content?
  • Is the content relevant to my target audience?
  • Does the video have poor production quality?
  • Are viewers disagreeing with what is being said in the video?

You can also check the comments to learn more about potential issues so that you can avoid the same mistake in future videos.

10. Pay Attention to Social Shares

Social media can play a huge role in the success of your videos. So it’s important to understand how your videos are being shared.

YouTube Analytics lets you view the number of shares you’ve received over time for your entire channel or individual videos.

What’s more, YouTube Analytics will show you where these shares took place:

YouTube Analytics Sharing


Once you have this information, you can use it to encourage shares on the platforms where your audience is already most active.

11. Monitor Your Subscriber Rate

As your regular viewers, Subscribers provide a strong indicator of your channel’s ability to perform consistency.

It’s vital to monitor any increases or decreases in your Subscriber base.

This simple metric allows you to gauge the overall reach of your channel. Plus, it enables you to understand how each video contributes to gaining or losing Subscribers.

YouTube Analytics Subscribers


If you find that a certain video or topic results in gaining Subscribers, you can be sure to take advantage of it.

Similarly, if a topic performs badly and you lose Subscribers, you can be sure to avoid it in future videos.


YouTube Analytics is a treasure-trove of actionable insights which you can use to improve your videos and grow your channel.

All you have to do it use it!

Remember, YouTube’s algorithm heavily rewards high Watch Time and Audience Retention. So work to keep viewers engaged and coming back for more.

Which metric on this list have you found most useful? Let us know in the comments below!

Learn More!

Facebook Stories: The Complete Guide for Businesses in 2018

It all moves so fast, doesn’t it?

Every day there’s a new app, feature, or tool to learn about – like Facebook Stories.

I mean, what is it? Do you need it? Is it the same as Instagram Stories and Snapchat? Heck, what’s the whole “Story” thing about anyway?!

I feel ya.

Stories creation and consumption is up 842 percent since they launched in early 2016, and Facebook expects sharing via Stories to surpass sharing through feeds in 2019.

In Facebook’s Q1 2018 earnings report, CEO Mark Zuckerberg said, “Stories is a big part of the future of video sharing, which is why we’re all in on it across our family.”

So like it or not, Stories are the future of social media.

This presents an incredible opportunity for those willing to learn the ropes before the majority realize the potential and jump on the bandwagon.

Is that you?

In this article, you’ll learn all about Facebook Stories – what it is, why you need it, how to get started, and how it works.

Let’s dive in.

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What is Facebook Stories?

Facebook Stories is a feature which allows users to share photos, videos, and animations that disappear after 24 hours. It’s very similar to Snapchat stories, which was introduced back in 2013.

Facebook released the following promotional video to showcase the benefits of Stories – “Let your camera do the talking”:

Today, we’re excited to introduce the new Facebook camera. We think it’ll give everyone more ways to express themselves and share what they’re up to. So from now on, you can just let your camera do the talking.

Posted by Facebook on Monday, March 27, 2017

Unlike most social media posts, Facebook Stories doesn’t have comments or likes. Instead, when viewers respond to Stories, the interaction happens through Facebook Messenger.

Where Can You View Facebook Stories?

Content shared via Facebook Stories doesn’t appear in the News Feed. Instead, Stories appear at the top of the Facebook app or Messenger app.

Facebook Stories

And on Facebook desktop, Stories appear at the top of the right-hand sidebar.

Facebook Stories Desktop

To view someone’s Facebook Story, just tap on their profile picture. If there’s a Story that you haven’t yet seen, the user’s profile picture will have a blue ring around it.

Facebook Stories appear in full-screen. You can skip backward or forwards by tapping the left or right side of the screen.

So why should your business use it?

The Power of Facebook for Businesses

Facebook is King.

With more than 2.2 billion users, it’s the largest social network in the world.

Facebook Users

But are these users engaged?

Yep. More than 1 billion people log in to Facebook every day, and according to comScore, the average user accesses Facebook eight times a day.

These users are so valuable that Facebook Ads totally dominates social media advertising, with a massive 93% of social media advertisers using the service.

Facebook Ads Rule

But what about Facebook Stories?

The Rise of the Stories Format

When Snapchat launched Snapchat Stories in 2013, the world watched and waited to see if the concept would take off. Snapchat evangelist Gary Vaynerchuk even denounced the Stories format as a bad idea.

But Snapchat Stories were a huge hit.

Just a few months after the launch, Mark Zuckerberg saw the potential and offered to buy the company for a cool $3 billion. However, the offer was turned down as Snapchat’s growth exploded.

Still, if you can’t buy them, you can always copy them, right?

Fast forward three years. In August 2016, Facebook launched Instagram Stories, and then just six months later, Facebook WhatsApp Status.

Finally, Facebook Stories was launched in March 2017 to complete its all-out assault on Snapchat.

So who’s winning?

Although only 10% of Facebook’s 1.45 billion daily active users have adopted Facebook Stories, Statistica reports that “Facebook’s Snapchat clones are beating the original.”

Facebook Beats Snapchat

It’s true that Facebook Stories is currently the least used out of these apps, but with Facebook determined to push the Stories feature, that seems set to change.

“The way people create content is changing to be from text to photos and videos,” said Connor Hayes, product manager for Facebook Stories. “This is, in turn, changing the way they’re sharing with one another and interacting online.”

He added: “This is something that Snapchat has really pioneered.”


Facebook Stories is Replacing the News Feed

Let’s be real for a moment: Facebook’s organic reach sucks.

It’s been declining for years.

Facebook Page Organic Reach

To make matters worse, this trend looks set to continue.

In January 2018, according to Facebook’s Head of News Feed Adam Mosseri, Facebook began to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”

Sorry, what?

Zuckerberg wrote in a Facebook post: “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”


Essentially, this means that marketing content is to take a backseat to content by friends and family – an earlier Facebook value that it’s trying to return to.

So what can marketers do?

Start harnessing the power of Facebook Stories. This format provides a way for you to bypass the News Feed and reach your target audience organically. Remember, sharing to Stories is expected to surpass sharing through feeds sometime in 2019.

Plus, your Stories will be featured above user’s News Feeds.

But that’s not all.

The Power of Facebook Stories for Marketers

Today, Facebook Stories has more than 150 million daily active users, and as users migrate from the News Feed to Facebook Stories, this number will continue to grow.

Plus, because Facebook Stories disappear after 24 hours, they possess an urgency that most forms of social sharing don’t.

There’s nothing like a little FOMO to catch people’s attention.

And as Gary Vaynerchuk explains, “It’s not how many followers you have, it’s how many care. It’s not width, it’s depth. It’s not how many impressions you get, it’s how much attention you get.”

Facebook Stories

Facebook Stories is also perfect for sharing authentic content in real-time.

This level of connection and authenticity can be incredibly powerful. In fact, 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency.

Plus, it’s free, in a time when many marketing tools aren’t.

What’s more, there’ll soon be the option to place paid advertisements in Facebook Stories – which will likely contribute to Facebook’s dominance in social media advertising.

Bottom line: Facebook Stories is the future.

It gives you the opportunity to communicate more intimately with your audience throughout the day.

So how can you start using Facebook Stories to build your brand?

How to Use Facebook Stories as a Page

First things first: If you’re a business or brand, you need a Facebook Page – not a profile.

To share Facebook Stories, you must be an admin or editor of your brand’s Page. Now, let’s run through how to share Stories to your Page:

Step 1: Open the Facebook App (iOS / Android) on your mobile device.

Step 2: Tap the three horizontal lines in the bottom-right of the screen to bring up your Pages and Groups. Then tap your Page.

Step 3: Once you’re on your Page, tap the three dots in the top-right of the screen indicating a menu, and select “Open Camera.” Alternatively, scroll down your Page, and tap “Create Story.”

Create Facebook Story

In summary: You need to access the Facebook Story camera from your Page to share Stories to your Page’s followers.

How to Share Your Instagram Stories to Your Facebook Page

Do you already create and share Instagram Stories? If so, you don’t have to also manually upload each post to Facebook Stories.

Instead, you can link your accounts so that your Instagram Stories are automatically posted to your Facebook Page.

Cool, right?

To share Instagram Stories on a Facebook Page, you need to have an Instagram Business profile.

Now, if you need to convert your normal Instagram account into a business profile, just scroll down the Instagram settings and tap “Switch to Business Profile.”

Instagram Business Profile

Then, follow the instructions and Instagram will prompt you to connect your account to your Facebook Page.

Instagram to Facebook Integration

If you’ve already got an Instagram Business profile, tap the three lines at the top-right of your profile indicating a menu, and then tap “Settings.”

Instagram Menu

Next, scroll down and click “Story controls.”

Instagram Story Controls

Then, scroll to the bottom and enable sharing to your Facebook Story.

Share Your Instagram Story to Facebook

Next up:

How to Create Content in Facebook Stories

Now that you’re ready to share Facebook Stories on your brand’s Page, let’s run through a quick overview of the Facebook Stories content creation features.

The Facebook Story Camera

The first time you use the Facebook Story camera, you’ll need to enable access to your camera and microphone.

Facebook Story Camera

Use Both Cameras

As usual, you can use your front-facing camera or your rear-facing camera.

But here’s the cool part: Unlike most other video recording apps, you can change cameras while you’re recording. Just like you would on a Facebook Live stream or video call.

This is awesome.

Now, when recording a Facebook Story video, you’ll want to capture both what’s happening and your reaction and comments.

So don’t forget to switch it up!

Facebook Story Camera View

Choose Your Lighting Setting

The Facebook Story camera provides three lighting settings:

  1. Lighting bolt: The flash is on.
  2. Moon and ‘x’: The flash is off. (It looks like a moon to me anyway!)
  3. Moon and cloud: This will brighten up darker settings.

Facebook Story Camera Options

Just tap to cycle through the options:

Facebook Story Flash

Automatically Save Your Content

The Facebook Story creator allows you to automatically download the content you create to your device.

This will enable you to upload it to other social media sites, or simply re-use your photos and videos in future content.

To do this, tap the cog to open your Facebook Story settings.

Facebook Story Settings

Then, simply opt to “Save shared photos.”

Facebook Story Save Settings

The 4 Facebook Story Content Formats

There are four different content formats that you can capture:

  1. Normal
  2. Video
  3. Boomerang
  4. Live

Let’s take a quick look at each of them.

The Normal Setting

This is the setting first shown when you open the Facebook Story camera.

You can use Normal to take a photo by tapping the large white circle. You can also record a video on this setting, but you need to hold your thumb down to keep recording.

Normal Facebook Story Setting

The Video Setting

This setting allows you to take videos without holding your thumb on the white circle. Facebook Story videos can last up to 20 seconds in length.

The Boomerang Setting

Boomerang creates an animation from a burst of photos like a GIF.

Facebook Story Boomerang

Just tap the main icon once and the screen will flash as the photos are taken in quick succession. While this happens, make a small movement, such as taking a step forward or winking to the camera.

Here are some fun Boomerang ideas!

If this feature becomes a favorite of yours, you can download the dedicated Boomerang App (iOS/Android) to create animations to share on other platforms.

Boomerang for Instagram

The Live Setting

To go Live on Facebook, just tap “Start Live Video,” and Facebook will notify your followers that you’re live.

To learn more about Facebook Live check out our full guide, “The Ultimate Guide to Facebook Live Video.”

Add Media from Your Device

If you’ve already captured content, you can post it to Facebook Stories by tapping the media icon in the bottom-right of the screen.

This is particularly useful if you ever want to share content with a higher production value than the Facebook Stories creator allows.

Upload Facebook Stories

6 Ways to Customize Your Facebook Stories

It’s time to get creative.

Add Effects and Animations

Facebook Stories provides countless animations and effects to help you create eye-catching and engaging content.

Facebook Story Stickers and Effects

To access the animations and effects, tap the magic wand icon in the bottom-left of the screen.

Facebook Story Effects

Now, at the very bottom of the screen, there are five icons that represent each category of effects and animations. And just above them are the effects and animations in each category.

Facebook Story Effects

Simply scroll through them to find one you like!

A lot of these effects and animations react to your movements while you capture your content. But you can also add effects after you’ve captured content, just use the same method.

Add Effects Facebook Story

Get Creative with 3D Drawing

To access this innovative feature, simply tap on the icon that looks like a spring at the top of the screen.

Draw Facebook Story

This feature allows you to draw something on your screen that will stay in the same place even when you move the camera.

To see 3D drawing in action, watch this video from Techcrunch:

Now let’s take a look at some of the ways you can customize your Facebook Story after you’ve captured your content.

Add Stickers and Emojis

To do this, tap the smiley sticker icon at the top of the screen.

Facebook Story Stickers

There are tons of stickers and emojis to choose from.

Facebook Story Stickers

One of the most useful is the new poll sticker.

This allows you to directly engage your followers by posing a question and having viewers voice their opinions.

Poll Stickers Facebook Story

Add Text to Your Story

Compared to 3D drawings and poll stickers, adding text to your stories might be old school, but it’s still an essential tool.

To add text, simply tap the “Aa” icon.

Add Text Facebook Story

Plus, Facebook lets you customize the position, orientation, font, color, and size of your text.

Facebook Story Text

Use the Drawing Tool

Once again, it might not be 3D, but if you want to add a static drawing to your Story after you’ve captured your content, tap the squiggle icon in the top-right of the screen.

Facebook Story Draw

You can customize the size, color, orientation, and position of your drawing.

Facebook Story Drawing

Saving, Publishing, and Reviewing Your Content

If you haven’t set Facebook to automatically download your content, tap “Save” to save your Story content to your device.

Save Facebook Story

Next, share your content quickly by tapping “Your Story.”

Facebook Story Share

Or if you’d prefer, tap “Next” to share your Story to your Page’s News Feed.

Facebook Story Sharing

Lastly, you can easily view your Facebook Story history on the mobile app. Simply tap on “Your Archive” above the Stories at the top of your News Feed.

Facebook Story Archive

How to Gather Insights from Your Facebook Stories

Facebook provides a few different ways to learn about the performance of your Stories.

To see who’s viewed your posts, navigate to your Facebook Story and tap the eye icon in the bottom-left of the screen.

Facebook Story Views

This will bring up a list of the people who have viewed your Story.

You can also keep track of how your Facebook Stories perform using Stories Insights on your computer.

To find Stories Insights, navigate to your Page, click the “Insights” tab, and then click on “Stories.” Then, to start gathering Facebook Stories data, click “Turn on.”

Facebook Story Insights

Stories Insights has four columns:

  • Published: The date and time that your Page’s Story was published.
  • Story items: A thumbnail of your Page’s Story.
  • Status: Whether your Page’s Story is still active or not.
  • Unique times story was opened: How many different people have seen your Page’s story.

Facebook Story Insights

Although Stories disappear after 24 hours, Stories Insights remain visible for 14 days.


The Stories format is the future of social media.

Snapchat’s innovation has enabled people to connect more effectively in real-time.

And with Facebook pushing Stories across all of their main platforms, you can expect this social format to continue growing at a fast pace.

So get started now.

Leverage Facebook Stories to connect with your customers and build your brand.

Is your business using Facebook Stories yet? Let us know in the comments below!

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