Beyond the Blog Post: 5 Content Formats an Audience Craves

Getting an audience to read meaningful content every day gets challenging at times. Making sure content is fresh and current helps many online businesses stay ahead. It turns out that an audience tends to prefer text that is incorporated into multimedia, so it’s vital to figure out which formats are most effective. While it’s a good idea to write blog posts to attract an audience, not everyone wants to only see blog posts. So it’s up to a company to find content that’s enticing for every type of audience. Here are 7 content formats an audience craves. For more ideas, join us during our free webinar training.  1. Infographics  In case you thought infographics were a thing of the past, you would be wrong. Contently stresses how important it is to incorporate infographics on your site. They’re eye-catching and if you create colorful and informative infographics an audience is more likely to gravitate toward your site.  Good infographics are like Sesame Street segments for grown-ups. They’re colorful, insightful visualizations that can break down data into[…]

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Emergency Alert: Reassess a Content Strategy Before it Causes Damage

Coming up with a content marketing strategy gets difficult. It’s essential to understand an audience and know what makes them tick. It’s also imperative to publish high-quality content so that an audience will hopefully share that content. Sometimes it takes a lot of time to write and promote content, and the ultimate goal is to convert an audience and make some money. In fact, we often talk about the techniques to apply to make a living online on our free webinar training. So how do you improve your ignite your site’s traffic with irresistible content? Below are some growth hacks to apply so you can get the traffic you need to make your site succeed.  Contently says that while developing your content strategy it’s important not to bury an audience persona. What does that mean exactly? Well, you need to pay attention to your buyer’s journey and figure out what they are or aren’t responding to. Use that knowledge to your advantage.  Audience personas can get sidetracked based on false myths and assumptions: Facebook doesn’t[…]

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Insanely Effective Tips on How to Increase Content Manager Productivity

Being an online content manager takes a lot of time and effort. So much time, in fact, that sometimes it’s hard to be productive and get everyone done. Whether it’s curating social media posts, updating a website, or writing a blog post, dealing with content daily is a given. We often discuss during our free webinar training on how to leverage content for the highest payoff, and we demonstrate how to start doing that today. Be efficient and publish content quickly and Seattle Times you can stay ahead of the game. Stay current with present trends and don’t procrastinate on pushing things out — the more you delay, the harder it’ll be to catch up. Be efficient. Schedule out your creative content in one sitting using an app like Hootsuite, and add curated material throughout the week as you notice interesting content in your feed. Social media doesn’t have to eat up your time, unless you are addicted to baby goat videos, and then you’re on your own. Publish content frequently. Think about how you[…]

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6 Simple Strategies to Explode a Site’s Content Share Count

With so much content floating around on the web, it’s all the more important to figure out practical techniques to share content and get an audience to spread it like wildfire. Effectively communicating with an audience comes from engagement and concepts like this help brands as they create their own content on their website and social media sites. The more a company applies tips to their social media and content strategy, the more likely they will get their audience to share their posts and spread the word. Wondering what strategies to apply to explode a site’s content share count? Join us for our free webinar training to get the scoop and below we give you 6 tips so you can get a headstart on knowing how to promote your content and in the process get plenty of social shares! 1. Add sharing buttons to your blog posts It may seem obvious, but many people forget to add something that makes it a lot easier for an audience to share your content – sharing buttons! Quicksprout[…]

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords. Here’s what’s new… Content ideas The way you rank for a keyword is by creating content around it. I know content isn’t king anymore and that’s because there are over 1 billion blogs on the web. That means Google can be really picky about what they decide to rank. So now, not only do you need to write amazing content, but you also have to promote it if you want to do well. To help you with this I created a Content Ideas report in Ubersuggest. So whenever you do keyword research, you’ll see an overview that looks like this: Just like before,[…]

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