The Content Marketer's Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. According to research by Edelman and LinkedIn, out of 1,200 respondents, 58% read one or more hours of thought leadership per week. Additionally, 55% of respondents said they use thought leadership to vet organizations they may hire. Consuming thought leadership content also affects purchasing decisions. In fact, 60% of decision-makers said thought leadership convinced them to buy a product or service they weren’t previously considering. Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership as a content marketing strategy because providing value to[…]

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How Google’s Bert Update Will Affect Content Marketing

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site. And if it doesn’t, as your traffic grows, it will eventually affect your site. But before we go into how this update affects SEOs and what you need to adjust (I will go into that later in this post), let’s first get into what this update is all about. So, what is Bert? Bert stands for Bidirectional Encoder Representations from Transformers. You are probably wondering, what the heck does that mean, right? Google, in essence, has adjusted its algorithm to better understand natural language processing. Just think of it this way: you could put a flight number into Google[…]

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Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog. No, this wasn’t some Marie Kondo-ing team-bonding exercise gone horribly, horribly wrong (although those posts were definitely not sparking joy). It was a project that our head of technical SEO, Victor Pan, and I had wanted to run for a long time — because counterintuitively, getting rid of content on your site can actually be fantastic for SEO. In the SEO world, this practice is called “content pruning”. But, while a good idea in theory, content pruning doesn’t mean you should go crazy and hack away at your content like it’s a tree and you’ve got a chainsaw. Content pruning is far more methodical than that — like trimming a bonsai. I’ll get to the results we saw at the end of this post. But first, let’s explore what content pruning is, and then dive into a step-by-step content audit[…]

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6 Simple Strategies to Explode a Site’s Content Share Count

With so much content floating around on the web, it’s all the more important to figure out practical techniques to share content and get an audience to spread it like wildfire. Effectively communicating with an audience comes from engagement and concepts like this help brands as they create their own content on their website and social media sites. The more a company applies tips to their social media and content strategy, the more likely they will get their audience to share their posts and spread the word. Wondering what strategies to apply to explode a site’s content share count? Join us for our free webinar training to get the scoop and below we give you 6 tips so you can get a headstart on knowing how to promote your content and in the process get plenty of social shares! 1. Add sharing buttons to your blog posts It may seem obvious, but many people forget to add something that makes it a lot easier for an audience to share your content – sharing buttons! Quicksprout[…]

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This Will Completely Change How You Look At PLR

Hi, As I promised yesterday, I’m going to give you a closer look at the brand new Audio PLR Interviews Nick James has added as a bonus to his PLR Newsletter. If you haven’t checked out Nick’s heavily discounted 100th Edition anniversary deal yet, you can see it all here. => Link Here Normally PLR comes in text and there is nothing wrong with that… especially not when it comes in the excellent quality Nick always provides. However, Nick has set out to change the whole PLR game and bring you something new. The Audio PLR Interviews are a series of content packed interviews with internet marketing industry leaders… and you get full private label rights to all of them. That means you can use them for just about anything you can imagine. * They are ready to go, straight out of the “box”.    You can instantly use these as as high quality    content and bonuses. * You can easily rebrand them by recording an    intro and outro to make them your[…]

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How to Rescue Your B2B Content Marketing Strategy

There are few companies out there that don’t realize the necessity of having a strong content marketing strategy. It has become a tactic many marketers and executives accept as essential to compete in today’s markets and build relationships with potential customers. And recently, the big content question for many B2B companies has advanced from “Should we produce content?” to “How do we produce quality content that can help us increase traffic and ROI?” As a result of the reign of “King Content,” we’ve entered into a thriving and competitive environment where writers, designers, and managers have opportunities to develop their skills and make a living in corporate environments. You can see this in the inbound marketing job growth in just one year below: These opportunities also mean the content landscape is increasingly competitive, and targeted audience attention is harder to capture and occupy. If you’re producing written, video, or audio content, keep reading to ensure you’re not leaving money on the table with underperforming deliverables. And keep your eyes peeled for 3 actionable tips you’ll[…]

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