10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut. Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game. 1. Post your new blog on your Instagram Stories. To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Making the Story function in a “Swipe up to see more” fashion makes it easier for followers, since they don’t have to close the app to visit your website. Image Source Take this story from WordPress‘s Instagram[…]

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How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. But first — when does it even make sense to convert your content into a podcast, and when should you hold off? When does it make sense to convert content into a podcast? If you’re looking to leverage existing content you ultimately have two main channels to focus on —[…]

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50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live every minute, as well. This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content? To help you make the most of your content marketing efforts, we’ve outlined the best content promotion ideas across various mediums. From podcasting to blogging, to everything in between, you can use these[…]

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Awesome 2020 Social Media Content Calendar Packed with Ideas [Infographic]

Looking for a great Social Media Content Calendar packed with Social Media Holidays for 2020? You’ve found it! From the popular and international holidays to the more crazy and unusual days of celebration, there are loads of 2020 social media holidays ready for you in this social… // Read More The post Awesome 2020 Social Media Content Calendar Packed with Ideas [Infographic] appeared first on Socially Sorted.

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing: I figured out the perfect formula to promoting content. Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps. And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post. 35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post. Now you probably won’t see the same results as me as I’ve been[…]

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The Content Marketer's Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. According to research by Edelman and LinkedIn, out of 1,200 respondents, 58% read one or more hours of thought leadership per week. Additionally, 55% of respondents said they use thought leadership to vet organizations they may hire. Consuming thought leadership content also affects purchasing decisions. In fact, 60% of decision-makers said thought leadership convinced them to buy a product or service they weren’t previously considering. Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership as a content marketing strategy because providing value to[…]

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