How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month

Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app monthly, and more than half log in daily. The facts are there: Instagram can be a key driver to business growth. I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Last January, we launched a new course on Instagram Marketing, where we brought together internal and industry experts to teach 10,000+ businesses how to develop an end-to-end Instagram marketing strategy for their businesses. So, we’ve done the research and we have the internal expertise — there was just one problem: We weren’t practicing what we taught. Our HubSpot Academy Instagram had been laying dormant for months and didn’t have a clear strategy or owner. We knew that we owed it to our community and to ourselves to fix this. Why Instagram? Despite its growing popularity, we know Instagram isn’t for every[…]

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7 Tactics to Optimize an eCommerce Landing Page for More Conversions

eCommerce owners who aren’t in the process of improving their landing pages to convert potential customers aren’t making nearly as much as they could. As of 2018, an average eCommerce website both in the US and the rest of the world only converted four percent or less of its visitors. While setting up a new eCommerce website, keep in mind that there’s a vast audience to convert (95% of an audience, in fact!). Some of the suggestions below should improve eCommerce products and a brand. Besides, learn how to keep an eCommerce site profitable now and in the future by checking out our free webinar training. 1. High-quality product pages Crazy Egg recommends setting up high-quality product pages to entice customers to not only stick around but buy the products. This might sound like eCommerce 101, but shoppers today expect high-quality images of your products as a standard part of the online buying experience. Since your visitors can’t physically pick up what you’re selling and examine it, detailed images are the closest alternative you can[…]

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