What is Copywriting?

Are you intimidated by copywriting? If your answer is yes, welcome to how 99% of marketers feel. If your answer is no, are you some kind of wizard? Copywriting is the reason why people buy something. There’s a reason copywriting is so intimidating—because copy is the straw that stirs the money milkshake. Copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words. That’s why I’m going to give you an in-depth look at what copywriting is, how it has changed with the rise of digital marketing, and the different types of copywriting, as well as provide tons of examples for you to find inspiration. The goal is for you to walk away with a wand in your hand ready to cast your copywriting spell on every ice-cold lead and prospect you encounter. What is Copywriting? Officially, copywriting is defined as:  “The activity[…]

Read more

DM Reading List—11 Copywriting Book Recommendations from Engage Members

People love books. Even in our digital age, there is just something about a book that gets people excited and engaged. And I mean legitimately engaged: our book posts on Facebook and Instagram get some of the highest engagement of all our posts (and it’s just a picture of a book!). And it’s especially true for us marketers. If you’ve ever spent time in the DM Engage Facebook group (our online community for DigitalMarketer Lab members), you’ve been witness to the flurry of conversations and recommendations. DM Engage is the hub for discussions about what’s working now in digital marketing, a place to get advice and strategize, and find resources recommended by marketers just like you. And guess what resource gets recommended all the time… Yup. Books. In a world where podcasts, social media posts, and YouTube videos vie for our attention daily, the written word—meticulously edited and added to Amazon’s cyber shelves—still reigns supreme. (RELATED: 100 Books Every Marketer Should Read) Inside DM Engage, recommendations for books cover a wide range of subjects. If you use[…]

Read more