How to Craft a Customer Experience That Invites Conversation

If you’d like to sell products online through your business, then it’s a good idea to learn how to create a positive experience for your customers. We’re not just talking about talking to someone on the phone; we’re talking about going above and beyond for them. If you take the time to focus on making your customers happy truly, you’ll get more conversions and build a profitable business. We also talk about this during our free webinar training.  Super Office explains how to make a customers’ experience excellent and how, as we just mentioned, can make that happen. Luckily there are many creative ways to make customers feel appreciated, such as using technology to your advantage.  How is customer experience different from customer service? In most cases, a customer’s first point of contact with a company is usually through interacting with an employee (either by visiting a store or by speaking on the phone). This gives your business an opportunity to deliver excellent customer service. However, customer service is only one aspect of the entire[…]

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Subheadings: What They Are & How to Craft Great Ones

If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain what a subheading is, but I’ll also detail a process that you can follow to use them to inspire action.  Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheading, and CTA combo that will make people see, want, and click on your site.  What is a subheading? First off, let me explain what I mean by subheading, which is also often called a subheadline. A subheading is text placed under a headline, often with a smaller font, which expands on what the headline says. For example, a headline could announce the launch of a new product and a subheading could give more specific details about the product’s features. Here’s a good definition from Wiktionary: A smaller, secondary headline[…]

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How to Craft a Sales Page That Generates Revenue [+Example]

Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But what I found most interesting about my sudden compulsion to buy glasses that filter blue light wasn’t the impulse itself. It was how quickly the advertisement below convinced me that I needed the eyewear in my life.   Image Credit: VeryGoodCopy Out of all the advertisements I’ve ever read, this is arguably the most persuasive one. Not only did it inform me about the damage a computer screen can inflict on my eyes, but it also offered me an affordable, stylish solution for protecting them. Now, advertisements and sales pages are two different animals. But they have the same exact goal: convert website visitors into customers. So even though you won’t model your sales page exactly after an advertisement, you can still incorporate its copywriting and psychological principles into your sales pages. What is a sales page? A sales page is a[…]

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