14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow to perfect your next presentation. No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint’s design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don’t forget to check out the additional resources at the bottom of this post. PowerPoint Presentation Tips Don’t let PowerPoint decide how you use PowerPoint. Create custom[…]

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How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively.   The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages. Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. These discussions will help you drill down on the company mission, project goals, and challenges your team faces. Then you’ll be able to write a compelling brief that focuses on what’s really important to your company or client. Once you’re fully informed and ready to write, use these seven helpful steps to draft a solid brief in a short amount of time. If[…]

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The Top 21 Creative Advertising Agencies to Follow on Instagram

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments. While there probably aren’t that many CMOs who troll Instagram looking for their next agency partner, there is little competition and even more opportunity to make it your agency’s platform of choice for attracting new talent and clients — a differentiator when it comes to that next visual campaign. If you are looking for some inspiration or just want some “inside” looks at a few agencies, then check out this ultimate — yet not exhaustive — list of ad agencies to follow on Instagram: 21 Creative Agencies To Follow on Instagram 1. Huge: @hugeinc This meticulously curated Instagram from Huge is chock full of high-quality photography, graphic design inspiration, and quirky snaps of daily[…]

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