Data Analysis: Options for Better Decision Making

Data analytics is a term that gets thrown around with increasing frequency in the business world, and considering the potential value derived from it, there’s good reason for the hype. According to one study, organizations that strongly agreed with the use of data analytics were twice as likely to be top performers within their field. Getting acquainted with data analytics grants you the power to predict customer needs and behaviors, optimize productivity, and effectively improve decision making when it matters most. This brand of analysis is a product of technological innovation and provides answers to problems that have plagued business runners for decades. However, while this technology opens doors for those that are willing to adopt it, it also means missing out for the companies that don’t.   Successful Implementation of Data Analytics With a market value consistently over the 500 billion dollar mark, it takes no explaining that Facebook is one of the most powerful companies in business today, and that’s in part due to its prolific use of data analytics. Facebook effectively maps[…]

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The Ultimate Guide to Google Data Studio in 2019

Having data is one thing. Accessing it is another. Understanding and analyzing it is yet another. And visualizing it? Well, that’s a level of mastery that most people never reach. If you can make it to this stage, you’ll be capable of unlocking invaluable insights for your business. You’ll have a serious advantage when it comes to getting competitive opportunities—whether that’s a cool project or promotion at your current organization or a brand-new role at a different one. Most powerfully of all, you won’t need to rely on others (like a data analyst or ops specialist) to get the answers you need. You’ll have everything at your fingerprints. Sounds pretty great, right? But how do you go from having data to understanding, analyzing, and visualizing it? There are tons of resources out there. Luckily, one of my favorites, Google Data Studio, is completely free and accessible to all (even if you don’t have any data of your own!). In this guide, I’ll walk you through the most useful Data Studio tools. We’ll start with the[…]

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2019 YouTube Demographics [New Data]

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Otherwise, you could waste a ton of precious time and resources creating content that your buyer persona will never see. If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics YouTube Age Demographics Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 80% of 45-64 year old American internet users watch videos on YouTube. Over half of American internet users who are aged 65 and over watch videos on YouTube. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since[…]

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The Plain-English Guide to Data Deduplication

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. It’s typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. Unfortunately, over time, our data storage becomes unnecessarily burdened with redundant copies of data — this could cost your company money, as data requirements become larger, or time, as processing time becomes slower. This is where data deduplication comes in. What is data deduplication? Data deduplication is the process of eliminating redundant copies of data and reducing processing time for a software system. Every time you backup your software system, you’re copying and storing large data sets. After a while, this requires an unmanageably large amount of data storage. Data deduplication optimizes your data storage by ensuring only one unique instance of data is copied and stored. Andrew Le,[…]

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