The Key Difference Between Multivariate Testing & A/B Testing

There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests ! Or…multivariate tests? What’s the difference between A/B tests and multivariate tests? Will it affect my results if I choose the wrong one? Yes, there is a difference, and yes, it will affect the integrity (and thus usefulness) of your results if you choose the wrong test. But no fear! We’re going to break down the difference between A/B tests and multivariate tests in this post, and tell you exactly when to use each so your tests can run smoothly and make your inbound marketing rock even harder than it already does. What Is an A/B Test? When you perform an A/B test , you create two different versions of a web page, and split the traffic evenly between each[…]

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Marketing Firm vs. Agency: We Break Down the Difference

In everyday conversation, the definition of marketing firm versus agency doesn’t matter all that much — but, nowadays, most people aren’t relying on conversation alone when looking for help from a business. Instead, they’re using search engines. People conduct online research quickly — in fact, 92% of searchers choose a business on page one of search results. With such speedy decision-making, it’s critical you know which search terms will serve you the business most likely to help you succeed. For this reason, it’s vital you know whether you need to search “marketing firm” or “marketing agency”. While they sound similar, they typically offer vastly different services. Here, we’re going to explore the difference between marketing firms and marketing agencies to ensure you’re able to find the business best-suited for your needs. Marketing Firms Consider the term “law firm”. I’m willing to bet you associate that term with a group of professionals with a specialized range of services who all work for one company or organization. A marketing firm is incredibly similar in nature. In the[…]

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