What Is Digital Marketing?

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the[…]

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5 Audience Targeting Strategies From Digital Marketing Experts

No matter the industry, every business faces challenges from time to time. One of those challenges is competition and figuring out the right strategies to implement. Online businesses experience competition that comes from a variety of angles which can make it difficult for online companies to use the right messaging to reach their audience. As new business owners who are trying to navigate the web and use it to their advantage it’s essential to apply a variety of audience targeting strategies. Audience targeting allows businesses to learn more about an audience and ultimately make more money. We help online companies develop strategies that work well for them as well as offer helpful tips during our free webinar training. Below are 5 audience targeting strategies you can apply to your online business to increase your earning potential. Define your audience and speak their language Do you have a good idea of what type of audience you are targeting? According to Search Engine Land using a customer-centric view and gathering data about your audience will help you[…]

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The Ultimate List of Marketing Quotes for Digital Inspiration

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah. There is an endless number of quotes and phrases people use for inspiration at work, in their personal lives and relationships, and to drive community efforts. There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team achieve your goals. The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing[…]

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The Iron Triangle of Digital Marketing

Lindsey Anderson known as One-Click Lindsey is the host and guest on today’s episode of Traffic and Leads Podcast. Three things—fast, cheap, and results—are all players in the same game.  Through research of my own, I’ve come up with a new technique to help people understand the beginnings of the marketing game. The Iron Triangle of Marketing works… Read more » The post The Iron Triangle of Digital Marketing appeared first on One-Click Lindsey.

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