How to Build a Landing Page: 15 Things to Double-Check

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. It’s just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get lost in the building process, you can lose out on valuable conversions. One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on. Want a checklist to help you build your landing pages? Keep reading. We’ll outline the essential elements you need to have on your landing page before you hit publish. Keep in mind that this checklist is a jumping-off point — there[…]

Read more