4 Online Marketing Trends With Big Potential to Drive Sales

Every trend comes and goes, but many of them happen to stick around. For the online marketing trends that stick around, it’s in a small business’ best interest to pay attention to those trends and apply them to improve their online results. Although there was a time when a pattern like live video marketing was trendy, now it’s a vital tool in a small business’ toolbox. Stay informed about the current trends that are happening in today’s industry and join us for our free webinar training to learn more about today’s marketing trends. In this article, we dive into 5 digital marketing trends that are taking place right now. Mobile responsive website designs Everyone has a smartphone these days, and if you don’t, then you’re living in the stone ages. Many of us who own smartphones do a lot of our shopping and web browsing on our devices, which is why Smart Insights says small companies should work on creating responsive website designs that look good on mobile. Creating mobile responsive website designs for the[…]

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16 Email Marketing Best Practices That Actually Drive Results

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. (In addition to the rules for outgoing messages below, check out our new Out-of-Office Email Generator to make your response to incoming messages just as delightful.) Email Marketing Best Practices Don’t purchase contact lists. Avoid using ‘No-Reply’ in the sender’s email address. Stick to fewer than three typefaces. Optimize the email’s preview text. Clean your mailing list regularly. Keep the main message and call-to-action above the fold. Personalize the email greeting. Keep your email 500-650 pixels wide. A/B test different subject lines and calls to[…]

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Drive Traffic to Your Product or Service Pages with How-To Videos

Consumers are bombarded with content every day. Video marketing allows brands to stand out in a crowded marketplace and make human connection with their audience while building trust. Increasingly, brands are incorporating video in their marketing strategies to build brand awareness and grow their customer base. Video also helps with SEO rankings as videos now appear in 70% of the top 100 search result listings. How-to videos are particularly successful in driving traffic and converting visitors to customers. How-to videos teach something new or build foundational knowledge needed to understand your products. Google reports how-to videos earn the most attention of any content category on YouTube–7 in 10 YouTube users search the platform for help with a problem in their work, studies or hobbies. If you’re ready to drive more traffic and convert more customers, here are the steps to creating entertaining and engaging how-to videos. 1. Choose the best how-to video to utilize for your product or service. Explainer videos help your audience better understand why they need your product or service. Many explainer videos[…]

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How to Use Limited Time Offers to Drive Sales

Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words — last chance — compelled me to click, and subsequently purchase, from Kate Spade’s website. I mean … I didn’t want to miss out now, did I? Limited time offers are rooted in the psychological phenomenon known as loss aversion, which is the idea that people prefer avoiding losses over acquiring gains. Simply put, someone would feel more upset losing $10 than they would feel happy winning $10. When I received Kate Spade’s limited time offer, I immediately felt an impending sense of loss — if I didn’t act immediately, I’d lose the bargain. This spurred me into action. This is why limited time offers could be a good tactic to drive sales for your business. Here, we’re going to take a look at impressive limited time offer ad examples,[…]

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9 Ways to Drive Massive Traffic to a Blog Overnight

Ever since blogging blew up on the internet, driving traffic has been a primary goal for many.  For new businesses, the more blog traffic, the better. Why is this the case? Because traffic equals making a profit and to help a company succeed, driving traffic is vital. Sometimes it takes time to get a substantial amount of traffic that will help a business thrive financially and in other ways, but these 9 techniques can help. While researching how to drive traffic a lot faster than most, keep these tips in mind to make growing traffic more feasible. And don’t forget to join us during our free webinar training where we offer tips every week on how to build and maintain a profitable website! Be strategic Wordstream says to drive traffic; you must have a strategy in place. Setting up a plan will help you create content that your audience will love reading. Keep your content fresh and focus on material that your readers respond to the most to increase website visits. If you want to[…]

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