How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos, so your subscribers either won’t be able to watch your video within the email, or worse — they won’t see your email at all, because it’ll end up in their spam folders. Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. Here, let’s explore how to do just that. Embed YouTube (or Any Other) Video in Email There[…]

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15 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.  Email marketing automation is useful because it eliminates small but time consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and salespeople more time to work on more productive projects or bigger deals. If you want to get more out of your contacts database, this post will[…]

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The Ultimate Guide to Email Design

In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design. What is email design? Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. The design should be attention-grabbing, aesthetically-pleasing, and on-brand so recipients recognize it’s from your company. Why is email design important? The average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message. That’s why email design — design that makes your email organized, attention-grabbing, on-brand, and valuable — is so important to the success of your marketing efforts. It’s how you effectively keep[…]

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Unheard of Actionable Email Marketing Tips That Will Boost Results

Writing content that’s resulting in conversions? New online businesses often struggle with this, and that’s okay. Getting the email marketing aspect of business takes some time, and it’s a science. Understanding how to develop copy that converts is essential, and the good news is that it’s possible to boost marketing results. Not only do we reveal how to get more sales and leads during our free webinar training, but we explain in this article how to set up a profitable online business. Use these email marketing tips to optimize a website and secure more a loyal audience that’ll turn into customers.  Use the right words Using the right words can go a long way when you’re crafting your emails. Optinmonster elaborates on this more below:  When you look at the best email copy examples, one thing stands out. Word choice is crucial to make reading your email a great experience, and since most emails are short, every word counts. If you want to stir readers’ imagination, appeal to their emotions and get them to take[…]

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The Simple Guide to Creating an HTML Email [+ Free Templates]

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. For context, here’s a visual comparison of a plain text email and a basic HTML email: As a marketer, you’ve probably discovered that there are different benefits to each type. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. In this article, we’ll cover how you can get started creating HTML emails, regardless of your experience level and comfort with coding, and some free templates you can use to get started. Let’s dive in. How to[…]

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16 Email Marketing Best Practices That Actually Drive Results

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. (In addition to the rules for outgoing messages below, check out our new Out-of-Office Email Generator to make your response to incoming messages just as delightful.) Email Marketing Best Practices Don’t purchase contact lists. Avoid using ‘No-Reply’ in the sender’s email address. Stick to fewer than three typefaces. Optimize the email’s preview text. Clean your mailing list regularly. Keep the main message and call-to-action above the fold. Personalize the email greeting. Keep your email 500-650 pixels wide. A/B test different subject lines and calls to[…]

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