The 4 Types of Email Newsletters

Email newsletters have made a sly comeback over the last year. While massively successful newsletters like Morning Brew (1+ million subscribers) and The Skimm (7+ million subscribers) have been hitting “send” for years, the rest of us are just catching on (or dusting off our old, retired newsletters). In the digital age of ad inundation, everywhere you look, something is being sold to us.  So marketers are realizing that if we give a lot of “value” without asking for anything in return (except an email address, of course ), customers will be more than happy to invite us into their inboxes and read our newsletters while sipping their morning coffee.  Each of the below 4 types of email newsletters have the same foundation. We’re giving value in return for being allowed to email people. What is value? It’s information that your customer finds relevant or useful.  Depending on how you want to curate that information (and the size of your team), we’re going to show you the core types of newsletters circulating the web right[…]

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How to Create an HTML Form That Sends You an Email

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit. These forms give you insight about how to improve your website’s UX for higher conversions in the long run. Whether you want to convert more visitors to leads, collect information for your sales team, or create more loyal brand advocates, forms are imperative to an inbound strategy.  Ultimately, forms are critical for solving dissatisfaction in a customer’s experience, which ensures stronger customer relationships. If you don’t have a form on your website, you could be missing out on more leads, higher conversions, and happier long-term customers. Here, we’re going to walk you through how to create a certain type of form — one that sends an email to you, as[…]

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only thing users have to do to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that want the process of signing up for automated emails to be as quick as possible.  A great benefit of single opt-in is the opportunity to grow your email list faster. The simplicity of automatically subscribing users is helpful if you want[…]

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Email Background Images: a How To Guide (with Examples)

A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image. Rather than an image being used as the star of the email, background images are kind of like supporting characters. They tend to have the capability to be layered so you can add multimedia on top of them. Applying HTML to background images is crucial because they make your image — and the content on top of it — fit into the reader’s view of the email. Check out this email I received from JetBlue, below. Their background images are simple, high-quality destination photographs, with a caption, hyperlink, and text detailing the destination. All of these factors are components of a great background image. Note the text below background images is often an offer[…]

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How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos, so your subscribers either won’t be able to watch your video within the email, or worse — they won’t see your email at all, because it’ll end up in their spam folders. Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. Here, let’s explore how to do just that. Embed YouTube (or Any Other) Video in Email There[…]

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15 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.  Email marketing automation is useful because it eliminates small but time consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and salespeople more time to work on more productive projects or bigger deals. If you want to get more out of your contacts database, this post will[…]

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