13 of the Best Facebook Live Videos We've Ever Seen

In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. Going live, well, it’s kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you’re contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we’ve ever seen. From live debates to intense trainings, you’ll get a little taste of everything to inspire you to add live streaming to your Facebook marketing strategy. (And read this article for[…]

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5 Reasons Advertising Is Getting Harder Than Ever

Talk with any long-time Internet marketing expert and they’ll tell you things have changed over the years. Not only has digital advertising technology evolved at a frantic pace, allowing many more people to start running paid web traffic, the number of different ways to reach people has also ballooned. Remember, at the dawn of Internet marketing, smartphones weren’t even widely used. Nowadays, advertisers can reach users while they play games, while they watch videos, even when they check the time or other data on their watch! So how does greater access to bigger audiences make advertising tougher, and what are savvy advertisers doing about it? Before we look at the list of evolving challenges for online advertising, head over to check out this live training… that will show you methods that cut past modern difficulties for advertisers. You’ll learn tried and tested techniques to reach the right audience for your product and demolish their resistance to your advertising message! Industry Rules An article in the Daily Mail highlights one hurdle for advertisers that always bears watching:[…]

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9 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates]

Is your professional bio as good as it can be? In this article, we have nine real bio examples you should definitely compare yours to — and a series of free bio templates you can use to perfect it. Most people don’t think about their professional bio until they’re suddenly asked to “shoot one over via email,” and have approximately one afternoon to come up with it. That’s when we scramble, and our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.” Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up. To be fair, in certain contexts, your professional bio does need to be more formal, like Mr. Erickson’s[…]

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Every Question You’ve Ever Had About Keywords, Answered

For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they’d land on your site. Unfortunately, as time went on, publications began stuffing irrelevant, poorly-written content with specific keywords just to get more traffic. Search engines weren’t helping users find the information they needed anymore, because searches weren’t going to relevant information — they were just going to a keyword-stuffed filler page. Eventually, search engines realized they had to adapt to account for bad content. As search engines, largely led by Google and its constantly-changing search algorithm, became more advanced, the power of keywords waned in favor of a more contextual-based approach to content. Nowadays, it’s not uncommon to see a plethora of articles with[…]

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they’ve always been doing. They need to refresh their work. What is interactive marketing? Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. This new form of marketing unleashes your creativity[…]

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