How to Craft a Customer Experience That Invites Conversation

If you’d like to sell products online through your business, then it’s a good idea to learn how to create a positive experience for your customers. We’re not just talking about talking to someone on the phone; we’re talking about going above and beyond for them. If you take the time to focus on making your customers happy truly, you’ll get more conversions and build a profitable business. We also talk about this during our free webinar training.  Super Office explains how to make a customers’ experience excellent and how, as we just mentioned, can make that happen. Luckily there are many creative ways to make customers feel appreciated, such as using technology to your advantage.  How is customer experience different from customer service? In most cases, a customer’s first point of contact with a company is usually through interacting with an employee (either by visiting a store or by speaking on the phone). This gives your business an opportunity to deliver excellent customer service. However, customer service is only one aspect of the entire[…]

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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. Chatbots also follow the Inbound Messaging Framework. So, what are the secrets to building a chatbot strategy? On HubSpot’s marketing team, we seek to deliver a world-class customer experience. We consistently ask: How can chatbots better serve our various audiences (visitors, leads, and customers) to help direct them to the right resources for their needs? Also, how can we use chatbots to support our sales team and reach our goals? Use HubSpot’s free Chatbot Builder Software to easily build and launch chatbots on your website — no coding required. A Customer-Focused Bot Experience Chatbots work when they’re contextual and relevant to specific problems folks are having. Through conversations with our sales team, we learned that 15% of chat questions on the website[…]

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