Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on the platform for years or are just starting out with Facebook marketing, check out these lessons from the pros to maximize your social media advertising ROI. 1. Keep track of qualitative[…]

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5 Audience Targeting Strategies From Digital Marketing Experts

No matter the industry, every business faces challenges from time to time. One of those challenges is competition and figuring out the right strategies to implement. Online businesses experience competition that comes from a variety of angles which can make it difficult for online companies to use the right messaging to reach their audience. As new business owners who are trying to navigate the web and use it to their advantage it’s essential to apply a variety of audience targeting strategies. Audience targeting allows businesses to learn more about an audience and ultimately make more money. We help online companies develop strategies that work well for them as well as offer helpful tips during our free webinar training. Below are 5 audience targeting strategies you can apply to your online business to increase your earning potential. Define your audience and speak their language Do you have a good idea of what type of audience you are targeting? According to Search Engine Land using a customer-centric view and gathering data about your audience will help you[…]

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