How I Grew My Dying Facebook Traffic

Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to my site, I get less and less traffic. And it’s been this way for years. In other words, my organic reach on Facebook was dying. And to make matters worse, they give you hope every time they launch a new feature. For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore. The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore. Now I am lucky to get 10,000 views. But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic. Because there has to be a way, right? Well,[…]

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6 Facebook Video Marketing Tips That Will Help You Increase Views

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook is highly dynamic with things changing every other day. Since it seems like every business is doing it, you have to stand out from the crowd for Facebook video marketing to work for your brand. With help from the following tips and other share Facebook features, you will stay ahead of the game. 1. Capture Your Audience’s Attention within the First Few Seconds Your video doesn’t need to have sound to catch someone’s attention. Remember it’s all about the first impression. You must impress the audience for them to set aside what they were doing. How exactly will you captivate users? First, you need to play around with the video thumbnails. Custom thumbnails are the perfect example. Have a title[…]

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How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]

In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like my parents reflect on their college years — those were the good old days. But similar to how the real world flipped most people’s life upside down when they graduated from college, social media’s purge of organic reach flung marketers on a spinning teacup ride. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for years. But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. This has decimated the amount of opportunities that brands can leverage to interact naturally with their fans. Needless to say, social media marketing is a pay-to-play strategy now. And one of the most effective ways to leverage paid social media advertising is by boosting your posts.   How to Boost a Post on Social Media Facebook 1. Pick an existing post[…]

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there. I had a large number of fans but very little actual engagement. I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective. Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential. The real power is underneath. It’s hidden. And that’s why I created this list. I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I[…]

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Facebook Live Tips: The LIVE Challenge Method

If you’re a digital marketer, then you have to know that the power of marketing is coming from Facebook Live. Video marketing has skyrocketed over the last several months, and one of the best ways to connect with your audience is through the power of Facebook Live. However, there are a lot of misconceptions when… Read more » The post Facebook Live Tips: The LIVE Challenge Method appeared first on One-Click Lindsey.

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11 Best Practices for Facebook Cover Photos & Videos [+ Templates]

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. It’s therefore crucial that you follow Facebook cover photo best practices. Facebook Cover Photo Size Optimize your cover photo for the right dimensions: 820 pixels wide and 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit — making it look blurry. Whether you’re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. And when you consider the[…]

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