New Study: What 100 Social Media Followers Are Really Worth

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI? How much are 100 social media followers really worth? To answer these questions and more, I polled 483 companies who are all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. And their revenues varied from $10,000 a year to $250,000,000. Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. For example,[…]

Read more

Why You Shouldn't Buy Instagram Followers (& What to Do Instead)

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers. There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment? Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Can you buy Instagram followers? Yes, you can buy Instagram followers. There are plenty of cheap services available[…]

Read more

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You’re not posting pictures skydiving in Australia — you’re posting pictures of your brunch. However, you could be more marketable than you think. Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions. Instagram’s popularity might make you feel the platform is already too crowded for you to stand out. But here’s the thing — brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience. Think of it this way: I’m going to trust my[…]

Read more

How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else. Right? Well, not only did we test this strategy out on my profile, but we also did it on 2 other profiles. It works no matter what industry you are in. Heck, it works even better if you aren’t in B2B like me. Just look at Dhavalilama. His likes per image have been growing by just using the heart trick, which I will explain in a bit, and he isn’t using my whole strategy. :/ So, how do you gain more Instagram followers each week without spending money? Tip #1: Instagram wants long videos You’ve heard everyone say that you need to upload videos. Social networks like Instagram aren’t just competing with[…]

Read more

How to Get Genuine and Totally Real Followers on Pinterest

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness — additionally, Pinterest users are particularly receptive to branded content. In fact, 78% of Pinterest users welcome content from brands. But the popularity of Pinterest means it’s a crowded space, and the task of increasing followers can feel daunting. You might even be tempted to buy Pinterest followers — we’ll explain how to do this later (and why it’s a bad idea). Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest. Here, we’re going to dive into everything you need to know to grow your Pinterest audience today. How to Get Followers on Pinterest Post original images. Use keywords and hashtags. Be active and engaged on[…]

Read more