These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?

More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life — influencing everything from exercise classes you take, to clothes you buy. It’s undeniable that influencer marketing is powerful. In fact, over the past five years the tactic has quickly grown into a multi-billion dollar industry. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Examples of successful influencer marketing strategies range from Stride Gum’s partnership with DJ Khaled to Glossier’s partnership with micro-influencers and “regular women”. And, as influencer marketing grows, it’s no longer just limited to humans — as we’ve seen with Jiff Pom, a Pomeranian with over nine million Instagram followers. But if any human (or pet) can become an influencer, it begs the question — do influencers even need to exist in real life? In 2019, computer-generated influencers like Miquela Sousa might argue, “No.” For instance, let’s take a look at this post by Miquela Sousa[…]

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The Future of Content Marketing is Not What Many May Think

Sometimes the media likes to declare that content marketing is dead. Of course, it’s not. However, it’s still essential to remember that it does take a lot of work to make sure a company’s content stays current with the times. Also, there are always new ways to implement positive changes and make sure it maintains its top-notch reputation. Content marketers have built their business out of creating content and sharing it. (We tell you how to do it during our free webinar training.) Content is here to stay, and that’s why it’s so vital to know what’s to come now and in the future. Before we dive into the future of content marketing according to the experts, let’s first find out why content marketing is so vital, according to LinkedIn. Good content always sells fast. But what makes a piece of content really beautiful? There are at least three essential features to make any content marketable. Relevance – It’s necessary to keep the content relevant to the topic and the sought-after keywords on the websites.[…]

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