How I Beat Google’s Core Update by Changing the Game

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot. Can you guess what happened to my traffic? Well, based on the title of the post you are probably going to guess that it went up. Now, let’s see what happened to my search traffic. My overall traffic has already dipped by roughly 6%. When you look at my organic traffic, you can see that it has dropped by 13.39%. I know what you are thinking… how did you beat Google’s core update when your traffic went down? What if I told you that I saw this coming and I came up with a solution and contingency strategy in case my organic search traffic[…]

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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed It used to be that if you want to rank well, you would have to create tons of long-form content and build links. Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings. And sure, those things still matter today. But there are over 200 factors in Google’s algorithm. In other words, there are other tactics that produce quick results. For example, a[…]

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