5 Reasons Advertising Is Getting Harder Than Ever

Talk with any long-time Internet marketing expert and they’ll tell you things have changed over the years. Not only has digital advertising technology evolved at a frantic pace, allowing many more people to start running paid web traffic, the number of different ways to reach people has also ballooned. Remember, at the dawn of Internet marketing, smartphones weren’t even widely used. Nowadays, advertisers can reach users while they play games, while they watch videos, even when they check the time or other data on their watch! So how does greater access to bigger audiences make advertising tougher, and what are savvy advertisers doing about it? Before we look at the list of evolving challenges for online advertising, head over to check out this live training… that will show you methods that cut past modern difficulties for advertisers. You’ll learn tried and tested techniques to reach the right audience for your product and demolish their resistance to your advertising message! Industry Rules An article in the Daily Mail highlights one hurdle for advertisers that always bears watching:[…]

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The Two-Step Process for Getting Genuine Reviews on Amazon

Ever since I started playing guitar in elementary school, the only online tablature I’ve trusted to teach me how to play my favorite songs have the highest quantity and quality of ratings. To me, a substantial amount of people vetting a certain tab for accuracy and giving it a five-star rating means that it’s the best tab out there. It also saves me a ton of time from having to compare every single tab’s accuracy to one other. If you sell products on Amazon, the same principle applies. Reviews are crucial for driving sales on Amazon. Humans evolved to follow the crowd and assume that the majority is always right, so the more reviews you have and the better their ratings, the more credible and trustworthy customers will perceive your products to be. However, according to analyses conducted by the Washington Post and Fakespot, a tool that leverages artificial intelligence to assess the trustworthiness of reviews left on Amazon, Yelp, TripAdvisor, Best Buy, Walmart, and more, over 60% of customer reviews in the electronics, beauty,[…]

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