Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the Google app’s feed feature — which also gave users recommendations based on past searches — reached 800 million monthly active users, the tech giant decided to revamp and rebrand it into Google Discover. The Google Discover launch was part of a bigger initiative that aimed to identify ways that the company could improve its overall platform, and online search experiences, in the long-term. During the[…]

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The easiest way to actually learn and be ready for Artificial Intelligence in Digital Marketing!

Does This Sound Like Exactly What You Need? ✔️ You want to ensure that your websites manage to hold their position in the SERPs.  ✔️ You want your advertising campaigns to remain profitable, and that your services remain relevant. ✔️ You want to create endless amounts of content in a second. ✔️ You want to be ready for the future of the industry. ✔️ You want to know the different types of AI and machine learning in the context of digital marketing. If you were going to hire an expert on this, to show you how it’s done, you could easily find yourself investing hundreds of £/$ for this sort of coaching. In fact, many people invest hundreds and thousands of dollars to get into coaching programs or attend workshops… But, you won’t have to invest anywhere near that today. Get The Training Here : https://rodgardner.com/aifirst

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The Ultimate Guide to Google Docs

Everything Google touches seems to turn to gold. Not only has the brand helped online businesses generate billions of dollars through its search engine, but it’s also — and continues to — branch out and create other products. One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows anyone to easily create and edit their own shareable document. Google Docs is a behemoth. The tool is so multi-faceted and multi-functional; it’s easy to get overwhelmed when learning your way around. That’s why we wrote this guide — to teach you about how to use Google Docs to create awesome content and collaborate with your team. We’ll also tap into some tips and tricks that will make this process even easier. What is Google Docs? No software downloads. No payments. No specific browser or computer necessary. Is there really any product out there these days that is this simple to obtain and use? The answer is yes. Google Docs is a completely free, cross-platform (syncs documents across phones, tablets,[…]

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The Ultimate Guide to Google Ads for 2019

If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Somewhere like… Google Ads. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers. In this guide you’ll discover what Google Ads is and what you need to know to begin advertising on Google. We’ll cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads. What is Google Ads? It’s no secret that, these days, the stronger and more focused your paid campaigns are,[…]

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The Ultimate Timeline of Google Search Algorithm Updates [2019]

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the #1 search engine in the world without prioritizing its user experience. It achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best possible results (not to mention engaging users with new daily doodles on the Google homepage). If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. In this guide, we’ve covered everything you need to know about the Google algorithm, its nine most recent updates, and how your company and content can follow suit. SEOs believe there are almost 200 ranking signals that Google considers when displaying results. These include factors like keyword usage, domain history, site usability,[…]

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The 7 Best Link Shorteners to Try Instead of Google URL Shortener

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. For example, a branded link for this blog post would look something like “hubs.ly/url-shorterner”. What are the benefits of using link shorteners? Using link shorteners can benefit your brand in three main ways: 1. When you post long links on social media, it can look[…]

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