How I Beat Google’s Core Update by Changing the Game

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot. Can you guess what happened to my traffic? Well, based on the title of the post you are probably going to guess that it went up. Now, let’s see what happened to my search traffic. My overall traffic has already dipped by roughly 6%. When you look at my organic traffic, you can see that it has dropped by 13.39%. I know what you are thinking… how did you beat Google’s core update when your traffic went down? What if I told you that I saw this coming and I came up with a solution and contingency strategy in case my organic search traffic[…]

Read more

Google’s New Link Building Guidelines

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post. Because not only will I explain Google’s requirements, but I will break down what this means for SEOs. The current landscape The current SEO landscape is simple… especially when it comes to link building. The more dofollow (regular links) links you can get the better your search rankings. If you are unsure of the number of links you have or the type, just go here and enter in your domain. You’ll see a count of total backlinks along with the total amount of nofollow links pointing to your site. Now, when you are link building, if you are paying for links or leveraging tactics like[…]

Read more

How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack. What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you. Best of all, very few marketers are even leveraging these features. Welcome Offers What’s one of the easiest ways to generate more sales? By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales. Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers. By[…]

Read more

Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal. First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means. Google’s advice to SEOs Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content. What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content. But as I mentioned they[…]

Read more