The Ultimate Guide to Email Design

In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design. What is email design? Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. The design should be attention-grabbing, aesthetically-pleasing, and on-brand so recipients recognize it’s from your company. Why is email design important? The average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message. That’s why email design — design that makes your email organized, attention-grabbing, on-brand, and valuable — is so important to the success of your marketing efforts. It’s how you effectively keep[…]

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

We’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound lead generation? It’s a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. Let’s start with defining a lead, and then we’ll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. What is a lead? A lead is any person who indicates interest[…]

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An Effective Guide to Networking for Freelancers

Freelancers are always on the hunt for work, and landing a long term client is the goal for many. While many freelancers have enough work to keep them busy, it may not stay that way for long. It’s the simple truth of the matter and part of the freelancing game. Luckily networking by attending seminars and trainings such as our free webinar training can help combat losing work. It also provides ways to keep in touch with people to improve a career and form a successful online business.  To begin with, the Freelancers Union provides a brief explanation of what networking is and why you should make it essential.  Why network? One of the main reasons to attend networking events is to help make connections with other creative professionals, the kind of people who can refer you to potential clients or hire you outright. You might also want to network as a way to manage the isolation and loneliness of being a freelancer. Community can be a great way to help your business and it[…]

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The Ultimate Guide to Dropshipping: How to Start a Dropshipping Business

You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without sourcing, inventory management, order fulfillment and shipping processes in place. Does that sound intimidating, boring or even impossible? You may want to skip the hassle and check out dropshipping. Before dropshipping, there were two major ecommerce models: Make a unique product from scratch. Do you love knitting cashmere cat sweaters? Great! You’ll have a completely unique product to bring to the marketplace. But can you create demand and scale your business? Purchase inventory in bulk. You won’t need to develop a new product, but you might get stuck with a garage full of widgets you can’t sell. If you do get traction, you’ll need to tackle fulfilling and shipping orders on your own. With dropshipping, you are only responsible for[…]

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The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends. If you’re trying to optimize your mobile app, I’m sure you’ve already tinkered with the layout, fonts, copy, and more, but there’s one thing you probably haven’t… Mobile deep linking. It’s a small detail that can drastically enhance how users engage with your app but few are taking advantage of it. That’s why I’m going to be teaching you what mobile deep linking is, why you need it, and how you can implement it yourself. Let’s dive in. What is mobile deep linking, anyways? Mobile deep linking is the practice of funneling users deeper into your app through the use of a uniform resource identifier or URI for short.[…]

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The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but[…]

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