The Simple Guide to Creating an HTML Email [+ Free Templates]

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. For context, here’s a visual comparison of a plain text email and a basic HTML email: As a marketer, you’ve probably discovered that there are different benefits to each type. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. In this article, we’ll cover how you can get started creating HTML emails, regardless of your experience level and comfort with coding, and some free templates you can use to get started. Let’s dive in. How to[…]

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A Beginner’s Guide to Website Optimization

While focusing on growing a new business, it’s easy to only work on advertising and content marketing that turning that traffic into customers falls at the wayside. It’s impossible to cover everything there is to know about website optimization in a single blog post, but below is a brief overview of a few things new website owners should focus on and why they’re essential. For more about website optimization, be sure to join us during our free webinar training where we discuss many tricks of the trade for turning visitors into customers! A critical aspect of website optimization is SEO. Moz does an excellent job of providing a brief overview and explaining why it’s vital to a website’s growth. What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about[…]

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How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

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The Ultimate Guide to Nonprofit Marketing in 2019

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. We’re here to convince you otherwise. Inbound marketing is all about creating valuable experiences that have a positive impact on people and your business. Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. Boost your organization’s awareness and compel action. See firsthand how HubSpot can transform your nonprofit organization. Here’s how else[…]

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The Ultimate Guide to Google Data Studio in 2019

Having data is one thing. Accessing it is another. Understanding and analyzing it is yet another. And visualizing it? Well, that’s a level of mastery that most people never reach. If you can make it to this stage, you’ll be capable of unlocking invaluable insights for your business. You’ll have a serious advantage when it comes to getting competitive opportunities—whether that’s a cool project or promotion at your current organization or a brand-new role at a different one. Most powerfully of all, you won’t need to rely on others (like a data analyst or ops specialist) to get the answers you need. You’ll have everything at your fingerprints. Sounds pretty great, right? But how do you go from having data to understanding, analyzing, and visualizing it? There are tons of resources out there. Luckily, one of my favorites, Google Data Studio, is completely free and accessible to all (even if you don’t have any data of your own!). In this guide, I’ll walk you through the most useful Data Studio tools. We’ll start with the[…]

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How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure. If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start[…]

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