6 Harmful Email Marketing Mistakes — And How to Avoid Them

New email marketing tools continuously come up, and it gets harder and harder to navigate through the marketing world. But don’t worry — we’ve got some tips we cover in this article and our free webinar training. Below we’ve prepared a list of 6 common emailing marketing errors and how to avoid them. 1. Poor subject lines Convince and Convert mentions weak subject lines is one of the ways emails aren’t as successful as they could be. To improve your emails, you should work on your subject line and make it compelling enough for your subscribers to open up your email. We all receive a ton of email. As a result, many readers simply scan each email subject line for mere microseconds before performing a mass deletion of unwanted sales pitches. Everyone has seen grandiose subject lines promising the reader they can drop 20 pounds in two weeks or generate six-figure incomes within the next month. Hyped-up email subjects scream spam, and readers often mark them as such to marketers’ dismay. Even when readers avoid[…]

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