6 Facebook Video Marketing Tips That Will Help You Increase Views

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook is highly dynamic with things changing every other day. Since it seems like every business is doing it, you have to stand out from the crowd for Facebook video marketing to work for your brand. With help from the following tips and other share Facebook features, you will stay ahead of the game. 1. Capture Your Audience’s Attention within the First Few Seconds Your video doesn’t need to have sound to catch someone’s attention. Remember it’s all about the first impression. You must impress the audience for them to set aside what they were doing. How exactly will you captivate users? First, you need to play around with the video thumbnails. Custom thumbnails are the perfect example. Have a title[…]

Read more

7 Inspiring Brand Activations to Help You Launch Your Own

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion. It helps him sell whatever he advertises and it’s also the concept he molds his life around. Not only does Don sell the lie of money, status, and material items being the keys to happiness, but he also lives it. By the end of the series, though, Don realizes materialism can only bring him so much joy. Real happiness stems from living his life to the fullest, forging genuine relationships with his loved ones, and staying true to himself. Mad Men taught people a powerful lesson about the pursuit of happiness, and today, psychologists and neuroscientists want to do the same. Thomas Gilvich, a psychology professor at Cornell University, urges people to prioritize experiences over material possessions because that’s what actually leads to happiness. To explain further,[…]

Read more