5 YouTube Description Templates That Have Helped Our Videos Go Viral

YouTube is the second largest search engine, with over 1.8 billion users per month — so it’s an undeniably powerful channel for your marketing efforts. However, if you don’t use YouTube for your current marketing strategy, you’re not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn’t take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn’t hop on board — so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Ultimately, if you’re ready to begin using YouTube to attract and convert an audience, it’s critical you optimize your video descriptions for SEO. If you’re unsure how to start crafting compelling YouTube descriptions, keep reading — here, we’ll explore various tactics you can employ, and provide templates to ensure you have everything you need to excel on YouTube. How to Create Compelling YouTube Descriptions 1.[…]

Read more

5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse

Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. What we discovered is that our editorial strategy of brainstorming topics and relying on our intuition to determine our audience’s content preferences didn’t suffice anymore. And coupled with almost every social media platforms’ unwillingness to direct users off their website and the ever-growing mountain of emails piling up in people’s inboxes, we decided to pivot and focus our energies on the channel that has consistently generated the majority of our blog’s traffic for its entire existence — organic search. Today, almost a year after we implemented our organic-only strategy, we’ve exceeded the majority of our monthly traffic goals and even broke some monthly traffic records. Needless to say, we’re thrilled (and relieved) that our new organic-only strategy fueled our traffic boost and shattered the great traffic plateau[…]

Read more