Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. And there are actually more interesting trends that will affect your marketing that no one is really talking about. So, what are these trends? What’s going to happen in 2020? Alright, here goes… Trend #1: Companies who rely on Google Analytics will get beat by their competition We all love Google Analytics. Heck, I love it so much I log in at least 3 or 4 times a day. And[…]

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Planning for Profit is Crucial to a Business. Here’s How to Do That.

Not many would argue that developing an effective business plan regularly is a vital part of establishing the direction of a small business. However, many business owners (especially the new ones!) forget to look over the most essential part of setting up a business plan: The profit! Thankfully, there are a lot of resources out there that can help a new business put together a business plan and learn how to project future profits and losses. We also discuss how to manage profit and more importantly, how to make money as a new business in our free webinar training. For now, here are some tips on how to plan for profit now and in the future.  Accion provides an excellent overview of P&L (profit and loss statement) and what purposes they serve.  Before we jump into how to use profits, we should take a minute to clarify what profits are and how to measure them. Experts recommend all small business owners learn to compile and use a profit and loss statement (P&L). When in doubt[…]

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Planning for Profit is Crucial to a Business. Here’s How to Do That.

Not many would argue that developing an effective business plan regularly is a vital part of establishing the direction of a small business. However, many business owners (especially the new ones!) forget to look over the most essential part of setting up a business plan: The profit! Thankfully, there are a lot of resources out there that can help a new business put together a business plan and learn how to project future profits and losses. We also discuss how to manage profit and more importantly, how to make money as a new business in our free webinar training. For now, here are some tips on how to plan for profit now and in the future.  Accion provides an excellent overview of P&L (profit and loss statement) and what purposes they serve.  Before we jump into how to use profits, we should take a minute to clarify what profits are and how to measure them. Experts recommend all small business owners learn to compile and use a profit and loss statement (P&L). When in doubt[…]

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Here’s How to Create a Word of Mouth Strategy and Skyrocket Referral Sales

It’s becoming more and more challenging to generate sales. With the competition so fierce, having a beautiful looking website isn’t enough to make it stand out from the rest. Succeeding online takes more than just squeezing as much as possible out of small opportunities. But there’s a powerful strategy that often gets neglected by online businesses. Just ask us during our free webinar training — this strategy is very underrated, which is why if you can master it, you’ll be a step ahead of your competitors. It’s called word of mouth marketing, and it’s something that if done correctly, can skyrocket referral sales. So what is word of mouth marketing? Before social media, word of mouth meant friends and family were telling other people in their circle. Even though word of mouth in the traditional sense still happens, now it has transformed into something more social on the web. Big Commerce explains it quite well below: Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple[…]

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, and report on monthly metrics. It’s a big job — and it keeps you very busy. You can spend hours crafting the perfect email. In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. And this isn’t unusual. Traditionally, marketers focus on the details — they sweat the small stuff and divide to conquer. One marketer may be in charge of improving conversion metrics, while another focuses on SEO and someone else optimizes product pages. You might even have an intern creating some Instagram stories. But when marketers[…]

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