HTTP 304 Not Modified, Explained in 500 Words or Less

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server. An HTTP status code is sent every time you go to a new web page. However, you’ll only see them if something isn’t right. For marketers, it’s important to discover and fix these issues so your website visitors don’t have a negative experience. Below, let’s review what an HTTP 304 not modified status code is, and what’s causing it. When you click on a web page or URL, your browser requests access to it from a web server. If it has not been modified since the last time you accessed it, the web server will send back a[…]

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A Comprehensive List of HTTP Status Codes

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you’re anything like me, you’re probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server. Whenever you type a request in your browser, it sends a request to a web server to receive, process, and send back the requested information. An HTTP status code is sent to your browser with every request, but you won’t see them unless something goes wrong. As a marketer or website owner, it’s important to know what HTTP status codes are so you can diagnose and fix problems on your website. Below, let’s review the different types of HTTP status codes and what they mean for your site. Types of HTTP Status Codes Before diving into various[…]

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How to Reduce Your Website's HTTP Requests

Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as complicated as you might think. In fact, marketers need to have at least a general understanding of the actions their own website performs each time a person visits it. The metrics marketers tend to be responsible for can depend heavily on how the backend of a website is developed. For example, a high number of HTTP requests by your webpage can slow down the page’s load time, which ultimately damages the user experience. This can cause your visitors to leave the page more quickly if it doesn’t load fast enough (which increases your “bounce rate”). HTTP requests can affect numerous key metrics that determine how engaged your audience is with your business. So, what exactly is an HTTP request? How[…]

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