How HubSpot's Recruitment Team Aims to Use Greenhouse to Mitigate Interview Bias

Diversity, inclusion, and belonging are major points of growth for most businesses right now, and for good reason — diverse teams can help companies increase revenue by 19% and enable companies to outperform industry norms by 35%. In the tech industry, we’re seeing a particularly strong focus on diversity and inclusion, particularly since both women and people of color are largely underrepresented in the tech space. However, making a meaningful impact isn’t easy — it requires taking a microscope to a business’s embedded culture and structure and being open to some major changes. As recruiters at HubSpot, we tend to be on the “front line” for bringing in remarkable talent. So, in 2019, we knew we needed to step up our game when it came to ensuring our recruitment process was fair, consistent, and inclusive of a truly diverse candidate pool. If you’re a recruiter, you know that recruiting is both art and science. So enabling our teams through technology to decrease the opportunity for bias was critical for creating scalable solutions. Ultimately, we needed[…]

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Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’. But, first and foremost, what do most businesses get wrong about marketing on Instagram? They forget how they use Instagram in their own lives! For instance, consider this scenario — you’re scrolling through your Instagram feed. You see your friend’s puppy (♡), your friend’s engagement photos (♡), a video of Ellen Degeneres dancing (♡) … and then you see an ad for garden hoses. I’m willing to bet you keep scrolling. But what if, instead of a generic ad for garden hoses, you saw a beautiful shot of a gardener nurturing her garden by watering it? You’d be more willing to like it, wouldn’t you? Social media is an innately emotional and human space. You follow friends, you like friends’ posts, you follow causes you care about, and you share content with which[…]

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